On May 31, according to people familiar with the matter, Geely Automobile is already in the early planning stage of entering the new energy vehicle market in Thailand, and is currently considering models that it wants to launch in the market and make locally, which also reveals the possibility of Geely Automobile's investment and construction in Thailand, but has not been officially confirmed.。

The news also said that the two model options currently under consideration by Geely are its entry-level electric car and its newly launched electric pickup under the Radar brand.。In terms of entry-level electric vehicles, Geely's Geometry (Geometry) is the most promising for export, which was launched in 2019 and is Geely's star product; and in terms of Radar electric pickups, its first electric pickup truck for Volkswagen The Radar RD6 also began delivery in February this year。However, because Geely has given Geometry and the Radar brand a certain degree of autonomy at the work level, it has become more difficult for Geely to choose export models.。

Narit Therdsteerasukdi, secretary general of the Thai Investment Commission, said that during the China roadshow in April, the Thai Investment Commission had held discussions with five major Chinese electric vehicle manufacturers, including Geely, and the other four car companies were BYD, Changan Automobile, Jianghuai Automobile and Jiangling Automobile.。Narit also said that all car companies have shown strong interest in Thailand's policy of developing regional electric vehicle production bases and integrated electric vehicle supply chains, but did not provide further details of the talks with Geely.。

According to Thailand's electric vehicle development goals, electric vehicles will account for 30% of its total vehicle production by 2030。To this end, the Thai government has implemented an electric vehicle subsidy program and tax incentives and other measures, at present Thailand has reduced the consumption tax rate of pure electric vehicles from 8% to 2%, and depending on the type and model of electric vehicles to provide 70,000 to 150,000 baht subsidies, while reducing road taxes and import tariffs on electric vehicles, to accelerate the popularization of electric vehicles。

Under the promotion of the policy, the sales of new energy vehicles in Thailand also ushered in an outbreak.。According to CMB International Research, Thailand is now the leader in electric vehicle sales in Southeast Asia, accounting for about 58% of total electric vehicle sales in Southeast Asia.。The Thai Automobile Association said that in 2022, the sales volume of pure electric vehicles in Thailand has reached 13,454, with a year-on-year increase of 588.5%。In this regard, the Kaitai Research Center expects that the sales of pure electric vehicles in Thailand will directly impact the 50,000 mark this year.。

In the face of the potential market, there have been many Chinese car companies to Thailand to "open up territory"。In addition to the already early entry of SAIC Grand Prix, Great Wall Motor, BYD, Nezha and other early players, recently Changan Automobile also announced that it will invest 9.8 billion baht (about 2 billion yuan) in Thailand to build a new energy vehicle plant.。

Under such circumstances, Geely Automobile is also paying more and more attention to the operation of overseas markets.。According to its published data, Geely's cumulative exports in 2022 reached 198,242 vehicles, a year-on-year increase of 72.4%。Entering 2023, Geely auto exports still maintain a high growth rate, April, Geely auto exports reached 22,942 vehicles, an increase of more than 31% year-on-year, an increase of about 14%; January-April cumulative exports of 75,694 vehicles, an increase of more than 54.4%。

Geely said that looking ahead, the company's overseas sales target for 2025 is 600,000 vehicles.。

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