According to online reports, Fortune reported that in an interview, Grayscale CEO Peter Mintzberg disclosed the strategic transformation the company faced after the launch of the Bitcoin ETF. Mintzberg hopes to attract customers by expanding its product line. These products include existing or planned ETFs that provide investments in various crypto assets, participation in Ethereum Pledges and funds built around the sale of covered call options. In addition, Mintzberg is also building a national sales team, which has now expanded to 19 people. Mintzberg declined to identify specific clients, but worked with clients ranging from family offices to sovereign wealth funds during his tenure as a Wall Street asset manager.