On August 14, according to the WeChat public number of Geely Holdings, the "Automotive Robot Strategic Cooperation Project" jointly built by Geely Holding Group and Baidu Group ushered in important progress, and Geely Holding Group's new automotive robot brand "Extreme" was officially released.。

Officials said that the official release of the "extreme" brand marks a substantial step forward for the "automotive robot strategic cooperation project" to mass production of high-end smart cars.。The first model under the "Jiyue" brand is officially named "Jiyue 01"。

Geely Holdings said that the brand is rooted in the deep cooperation between Geely Holding Group and Baidu Group for many years, and as a re-upgrade of the "automotive robot strategic cooperation project" between the two sides.。

Geely Holdings will be based on its global leading SEA vast architecture, play its competitive advantages in research and development, manufacturing and supply chain management and other fields, deep integration of automotive intelligence, networking technology, responsible for the production and manufacturing of intelligent leading automotive robots.。

And Baidu Group will continue to be the most advanced intelligent cockpit, intelligent driving and Wenxin Yiyan and other AI technology capabilities, fully empowering extremely。

Baidu "set" to become Geely "extremely more"

The emergence of extreme, but also let another brand - set into the public's vision。

In February 2021, Jidu Automobile was a joint venture between Baidu and Geely, with Baidu holding 55% and Geely holding 45%.。Since then, Jidu has been appearing in the public eye as a new generation of smart car brand under Baidu.。In January 2022, Jidu completed nearly $400 million in Series A financing, with investors in Baidu and Geely Holdings.。

Baidu founder, chairman and CEO Robin Li has said that Jidu will lead the Tesla generation in self-driving technology.。Concentration is considered to be Li Yanhong's "dream of building a car"。But now, the situation has flipped。

Public information shows that the main body of the company is the newly established Hangzhou Pole and Yue Automotive Technology Co., Ltd. on August 9 this year, with Geely holding 65% and Baidu holding 35%.。Originally a Baidu-led "set," it has now become a Geely Holding-led "extreme"。The original Jidu Auto official website has also been renamed as Jiyue Auto Robot. The page only displays "Your car robot is on its way..."。

In the car, Baidu from the "leadership" to the "technology provider," the outside world is generally believed to be related to Baidu's corporate strategy change.。Since the birth of ChatGPT, Baidu's attention has been tilted towards the AI model.。

As the first AI model released in China, Baidu's Wenxin Yiyan has undergone many iterations and has now significantly improved its performance.。At the end of June, the China Industrial Internet Research Institute conducted a systematic evaluation of the knowledge question-and-answer ability of AI models in the Chinese industrial field.。The results showed that Baidu Wenxin outperformed GPT3 in a word..5, the comprehensive evaluation index ranked first in the country。

In the first quarter earnings conference call, Baidu founder Robin Li also repeatedly mentioned AI and large models, in contrast, set degree is a bit "snubbed" by the company.。

In addition, Baidu in the car has not been qualified for production, but also its fatal injury。But this is not just a problem facing Baidu, China's relevant departments in 2017 after a substantial tightening of new energy bike production qualification issued。Domestic start-ups such as Ideal Automobile, Xiaopeng Automobile and Zero Run Automobile all solve the problem of production qualification by acquiring enterprises with production qualification.。As a result, when Baidu and Geely first started working together, some people thought it was Baidu's "free ride" to take Geely's production qualifications.。

According to the Announcement of Road Motor Vehicle Manufacturers and Products (Batch 374) announced by the Ministry of Industry and Information Technology of China on August 14, JI Yue is among them, which means that JI Yue has obtained the production qualification.。

Now, at a time when China's domestic car companies are fighting, Baidu is no longer obsessed with becoming a "vehicle manufacturer," but has chosen new tracks such as AI and autonomous driving technology, which may be a better choice for Baidu.。

Baidu and BYD "break up"？BYD abandons Baidu's self-driving technology and turns to self-research

On the occasion of the launch of Baidu and Geely, some media broke the "rupture" of the cooperation between Baidu and BYD.。

According to reports, BYD abandoned the agreement to equip its electric vehicles with Baidu's autonomous driving technology and turned to its own internal development of smart car software。

Baidu began to deploy autonomous driving in 2013 and launched the world's first autonomous driving open platform Apollo in 2017.。In the report on the competitiveness list of autonomous driving companies released by Guidehouse, a public and commercial consulting firm, Baidu Apollo, Waymo, and Cruise have all achieved commercial operation of fully unmanned autonomous driving in the autonomous driving "leader" camp.。

According to Baidu's official website, BYD joined Baidu's Apollo open platform in April 2018 to become its 100th eco-partner.。In the same year, Baidu and BYD also announced new cooperation and collisions, including Baidu Maps Auto Edition will cover all BYD models; Baidu will provide a complete solution for BYD L3-level intelligent driving in terms of autonomous driving, and the two sides plan to achieve autonomous driving in the future. Vehicle mass production。Meanwhile, BYD's first open version of Qin Pro has been booked by Baidu as a test vehicle for Baidu Apollo for demonstration road testing.。Baidu Apollo will also join BYD's open ecology。

In February 2022, news broke that BYD chose Baidu as its smart driving supplier.。Baidu will provide BYD with ANP smart driving products and man-machine co-driving maps, and said the two companies will soon achieve mass production of cooperative models。

But then, the news of the cooperation between the two companies began to fall silent, until now there have been rumors of a "breakup."。At present, the two companies have not disclosed the relevant information.。