On September 21, NIO Phone was officially unveiled at NIO IN 2023 NIO Innovation and Technology Day.。

At the press conference, Li Bin, founder, chairman and CEO of Weilai, introduced that NIO Phone is a 6.81-inch curved screen design, equipped with Snapdragon 8 Gen2 leading version of the processor, optional memory combination of up to 16GB + 1T, the price of 6499 yuan。Released at the same time on the Weilai APP on the sale, September 28 began shipping.。

Seven-color combination full-line flagship configuration color geometry

It is reported that NIO Phone is positioned as a flagship mobile phone, inheriting the brand gene of Weilai's high performance.。

As the first mobile phone developed by a Chinese car company, let's take a look at the configuration of the NIO Phone.。

In appearance, NIO Phone's iconic skyline design is very popular style, carrying capacity and comfort two major needs "kill two birds with one stone"。

The fuselage has seven colors, two materials。Among them, the glass material of star green, star gray, stratosphere blue, mirror empty powder and body fit, thick 8.9mm, weighs 212 grams; plain leather material Far Mountain, snow white and ink blue EPedition (custom version) and the interior of the same origin, thick 9.07mm, weighs 216 grams。

The screen conforms to the flagship configuration, NIO Phone adopts Samsung display 6.8-inch Dynamic AMOLED 2X high-brush curved screen, peak brightness up to 1800nits, with LTPO screen technology, supports 1-120Hz adaptive refresh rate。The fly in the ointment is that it has been revealed that the first batch of screen orders are only 50,000 pieces, which means that the first batch of NIO Phones is only 50,000 units, and the supply is not abundant.。

On the image, the lens part, NIO Phone is equipped with 50 million wide-angle + ultra-wide-angle + periscope telephoto rear three shots, and can be used as the main shot.。The wide-angle camera uses an IMX707 sensor with an equivalent focal length of 23mm; the ultra-wide-angle camera uses an IMX 766 sensor with an equivalent focal length of 15mm, and the free-form lens provides a 110-degree field of view; the telephoto camera uses an IMX890 sensor, which supports 2.Equivalent optical zoom of 8X, and OIS optical anti-shake function together with wide angle。

In addition, NIO Phone also supports focus color filter and speeding filter, which can intelligently simulate the dynamic blur effect of the vehicle。

In terms of specifications, NIO Phone is equipped with three optional specifications of 12GB + 512GB, 12GB + 1T and 16GB + 1T. The full range of built-in 5200mA large-capacity batteries supports 66W wired fast charging and 50W wireless flash charging, which is specially matched with Weilai wireless car charging. And equipped with wireless reverse charging function。In addition, this series of models also supports IP68 waterproof, large-area ultrasonic fingerprint unlocking and Dolby panoramic sound functions to meet the needs of users.。

On the chip, the laser radar master chip "Yang Jian" is the first self-developed chip, 8-core 64-bit processor, plus 8 9bit AD modulus sampling, each channel sampling frequency of up to 1GHz, can efficiently capture laser echo signals, but also for the laser radar to reduce power consumption by 50%。Practically speaking, it will support more complex and even harsh driving scenarios。

In addition, NIO Phone is equipped with Snapdragon 8 Gen2 leading version of the processor, using "1 + 4 + 3" CPU core architecture (1 large core, 4 large cores and 3 small cores), of which the large core frequency increased to 3..36GHz is also the highest frequency 5G Soc chip in the history of Snapdragon.。At the same time, the GPU frequency is 719MHz。

On the operating system, Weilai said that Tianshu SkyOS is the underlying operating system of Weilai vehicles and the first intelligent electric vehicle operating system in China.。The system builds a "1 + 4 + N" technology cluster, covering vehicle control, smart driving, cockpit, mobile Internet and other fields, becoming a comprehensive and leading intelligent digital technology base, allowing the organic combination of various devices to work together efficiently.。

Among them, SkyUI implements "0 system advertising, 0 commercial pre-installation," from application security to factor protection, from cloud space to driver interconnection, SkyUI full link protects privacy and security, creating pure system interaction.。

In terms of price, it is understood that NIO Phone is divided into three versions: performance version, flagship version and EPedition. The starting price is 6499 yuan, 6899 yuan and 7499 yuan respectively. It will be sold in Weilai App Mall immediately and will be shipped on September 28.。

The tide of "car-machine integration" is surging to vow to be the vanguard.？

As a vehicle-centric panoramic interconnection technology, NIO Link is based on hardware and connects users, products, services and communities by integrating the multi-terminal hardware and software capabilities of vehicles and mobile phones to build a vehicle-centric panoramic, full-link interconnection technology.。

Li Bin said that NIO Phone is born for Weilai car owners. It has a number of functions. For example, instead of this, one mobile phone controls multiple cars, focusing on car-machine interaction; more than 30 functions can be directly controlled with one key; NOMI voice remote control car; Car-machine applications are integrated across terminals, and meetings and games are seamlessly transferred。

In addition, NIO Link adopts a self-developed full-link security solution to seamlessly and securely connect across devices, and sensitive information is only transferred between devices trusted by users, ensuring user data and privacy security.。

Previously, Li Bin also mentioned that nearly half of Weilai users use the iPhone, and Apple's closeness to the automotive industry is not conducive to Weilai to enhance the user experience.。To break the passive situation, NIO Phone builds a human-vehicle intelligence ecosystem, such as equipped with UWB technology, to break through Apple's interface limitations.。

When talking about the reasons for Weilai's cross-border mobile phone, Li Bin said that Weilai is not trying to compete with mobile phone companies in the market, nor is it because building cars does not make money, but Weilai users need a mobile phone that is seamlessly connected to Weilai cars.。NIO is committed to building a NIO Life ecosystem around user needs to meet various usage scenarios in an all-round way.。

However, there may be other reasons behind the launch of NIO Phone。

Li Bin's previous hesitation about Apple's interface blockade reflects his concern about uncertainty under the current trend of mobile phone and car integration.。

If Apple subsequently releases a model and the majority of NIO users use the iPhone, this will greatly affect NIO's competitiveness and defense capabilities。Therefore, the NIO Phone equipped with UWB technology is not necessarily looking at the mobile phone market, but by building its own intelligent ecology, in the future market.。

According to Sky Eye App, in August last year, Weilai set up Weilai Mobile Technology Co., Ltd. in Shanghai, the legal representative of the company is Qin Lihong, with a registered capital of $100 million, wholly owned by NIO NEXTEV LIMITED.。Intellectual property information shows that the company has published a number of patents, some of which have been granted, such as "camera modules and intelligent interactive devices" patents, "middle frame components and mobile terminals" patents.。

Li Bin also said that Weilai is now less than the annual sales of 100 million mobile phone companies, but "it is not difficult to create a mobile phone," the challenge is to "create a good mobile phone."。