On June 18, 2023, during the 20th anniversary celebration at JD's headquarters, the company announced its ambitious future development goals.。In the same day to 560,000 employees to send the "concentration towards the" 35711 "dream" full staff letter, Jingdong officially put forward its "35711" dream for the next 20 years。

What is the "35711" dream？

The "35711" dream outlines Jingdong's continued growth and social impact for the next 20 years, including the establishment of three companies with revenues of more than 1 trillion yuan and net profits of more than 70 billion yuan; five Jingdong companies that are among the Fortune Global 500; seven listed companies with a market capitalization of not less than 100 billion yuan from scratch; 100 billion yuan in taxes for the country; and more than 1 million jobs.。

In addition, Jingdong said it is working hard to provide more than 3 trillion yuan in benefits for frontline employees, increase the income of 100 million farmers, help 60 million small and medium-sized enterprises to carry out digital transformation, and build a global supply chain infrastructure covering 80% of the world's total economy.。JD has also set a goal of becoming carbon neutral, reinforcing its commitment to environmental sustainability.。

And at the 618 conference, Jingdong's new CEO Xu Ran also disclosed in detail the future business ideas of Jingdong, which is the first public appearance of the new CEO Xu Ran after the May 11 this year Jingdong official announced "change of command."。"As CEO, I will lead all employees around how to specifically implement the '35711' dream, research and develop a 'road map' to turn the dream into reality."。"Xu Ran said。

Xu Ran emphasized three key areas for the "35711" dream: the development of low-level markets, the advancement of technology and services, and the expansion of international business.。

In the area of low-level market development, JD aims to provide affordable products while enriching its product supply.。By leveraging its strong supply chain capabilities, the company plans to expand its user base with lower-priced product options。JD's commitment to lower prices stems from its efficient supply chain operations, saving costs without compromising quality or service。

Recent initiatives such as the "Ten Billion Subsidy" program and the "Spring Dawn Program" have attracted many new suppliers, thereby significantly increasing product diversity to meet consumer demand.。In the first quarter alone, the number of new merchants on JD's platform surged 240% from the same period last year, increasing the diversity of products to meet consumer demand.。

Technology and services remain an integral part of JD's growth strategy。Since the full technology-driven transformation in 2017, the company has invested 100 billion yuan in technological progress.。Jingdong's cloud computing business Jingdong Cloud currently serves many well-known organizations and more than 2 million small, medium and micro enterprises.。The company continues to accelerate the research and application of digital supply chain technology in different scenarios.。

JD's global ambitions revolve around leveraging its strong supply chain infrastructure to enhance international operations。As of now, JD Logistics has nearly 90 bonded warehouses, direct mail warehouses and overseas warehouses, with a total management area of nearly 900,000 square meters, playing a key role in promoting cross-border trade and supporting Chinese brands in overseas sales.。

Notably, the company's B2C retail brand, Ochama, offers an innovative retail model in Europe that combines omni-channel shopping, intelligent supply chain management, automated warehousing and efficient delivery services.。Through the partnership, Ochama has established an extensive network of more than 400 pick-up points in the Netherlands, Germany and Belgium, with home delivery services covering more than 100 cities in Europe.。

As JD embarks on the next chapter of its journey, the company remains committed to driving growth, promoting sustainability and enriching the lives of employees, customers and society at large.。

How did Jingdong 618 perform on its 20th anniversary？

For this year's 618, Jingdong said that this year's 618 coincides with the 20th anniversary of Jingdong's entrepreneurship, and will also be the 618 with the most investment and the strongest initiatives in Jingdong's history to help businesses grow.。

In the early morning of June 19, Jingdong took the lead in publishing the 618 battle report.。The battle report shows that as of June 18, 23: 59, 2023 Jingdong 618 growth rate exceeded expectations, and then set a new record, a large number of brand merchants in this Jingdong 618 has achieved eye-catching growth. "。Not only has the number of online brand merchants participating reached an all-time high, but the number of offline physical stores participating has also reached a record high.。It is reported that this year Jingdong 618, more than 1200 new trend categories。

In terms of shopping data, the turnover of 3C digital and home appliance products increased by more than 150% year-on-year; the number of goods participating in the 10 billion subsidy "reached more than 10 times that of March."。In addition, relying on the big model of the industry, JD Cloud comprehensively upgraded the intelligent service for consumers 7 × 24 hours, JD "618" period JD Cloud intelligent customer service cumulative consulting service volume of more than 700 million times.。The number of goods participating in the 10 billion subsidy reached more than 10 times that of March.。Jingdong "618" period, "one-click price protection" was clicked more than 6.600 million times。

In terms of background services, during JD 618, JD Cloud's peak user visits per second "increased 119% year-on-year."。Jingdong cloud hybrid multi-cloud operating system cloud ship, 3 years will be processor computing efficiency "increased by more than 100%"。

In terms of distribution services, during the "618" period of Jingdong, consumers in more than 2,000 counties, districts and cities experienced the "hourly purchase" service from Jingdong to their homes. The peak period was only 10 minutes, and consumers in nearly 1,000 counties, districts and cities had received the goods.。This year, Jingdong "618," based on Dada Express delivery to promote service upgrades, single average performance time shortened by 6 minutes.。At 8: 00 p.m. on June 17, the first order of Jingdong's "hourly purchase" was delivered in only 9 minutes.。Jingdong said that during this year's Jingdong 618 climax, more than 95% of the country's districts and counties achieved the same day up to the next day up to。