From the "no-entry" incident to the "China data center" to pick up Tesla's data security issues in China
Tesla is paying a heavy price on data security, but this situation is likely to change。
The issue of Tesla's data security has once again been put on the table by the public.。
No entry into the control area Tesla was "rejected" for the risk of leaks.
Recently, according to media reports, a "Tesla No Entry" sign was erected in the parking lot of Sanhe Airport in Yueyang City, Hunan Province, China。On this sign, a few bright characters are written in red on a white background: classified control area, no Tesla entry。
On August 13, airport staff confirmed this fact, because Tesla's own "sentinel mode" can continuously monitor the surrounding environment, resulting in the risk of leakage from the airport.。The staff member also said that if the relevant personnel drive Tesla to the airport, can be parked in the surrounding open area。
The incident spread quickly across the web, drawing attention from Tesla.。
On August 14, Tesla posted a post on Weibo to explain the "sentinel mode" function。Tesla said that the sentinel mode (also known as "guard mode" by some brands) is an intelligent security configuration that is currently standard on mainstream smart cars, and is not unique to Tesla.。Tesla also emphasized that when the new car leaves the factory, the "sentinel mode" will be turned off by default, and the owner needs to manually turn it on to use it。
Tesla also analyzed the application scenarios of "sentinel mode"。According to Tesla, after the sentinel mode is manually enabled, when the vehicle is locked and the parking gear is engaged, if a threat such as damage or theft of the vehicle is detected nearby, the system will alert the owner and record suspicious activities around the vehicle., Save the video clip in the installed USB device to bring users car safety protection。
Regarding data security issues of public concern, Tesla said that unlike some brands that can remotely view the surroundings of the vehicle through sentinel mode, these data of Tesla vehicles are currently only stored offline in the USB device in the car, and neither the owner nor Tesla can be viewed remotely online.。
Tesla also highlighted that it has established a data center in China to localize data storage.。All data generated by the sale of vehicles in mainland China will be stored in China.。
Tesla China Data Center: Product of Trust Crisis
Tesla's China Data Center Set Up Back to 2021。
That period was Tesla's "eventful" in the Chinese market, and Tesla's ability to drive safety and data security was questioned.。
In terms of driving safety, according to incomplete media statistics, from May 2020 to May 2021, at least 20 safety accidents occurred in Tesla vehicles in China, including a major accident in which two people were killed and six seriously injured.。
According to statistics from the China Association of Automobile Manufacturers, the cumulative sales of domestic Tesla models from 2020 to March 2021 were 20.670,000 vehicles。If you look at this statistical caliber, at that time, almost every 10,000 Tesla electric vehicles, there will be a traffic accident。The proportion of this traffic safety data is very high compared to other brands of electric vehicles.。
Judging from the cause of the accident, many of the incidents were not caused by the owner's negligence or intention, but caused by Tesla's frequent "out of control."。Several owners said the cause of the accident was Tesla's "sudden acceleration, sudden deceleration, brake or steering wheel failure."。
According to a Tesla accident record that occurred on April 17, 2021, a Tesla caught fire after an out-of-control collision in Zengcheng District, Guangzhou, killing a passenger on the spot。An insider said that before the incident, the steering wheel could not return to the center after the vehicle changed lanes to the right, and hit the cement wall within a few seconds。
Faced with such a high frequency of accident rates, Tesla responded little at the time.。At that time, on the issue of Tesla vehicles, Tesla officials responded 14 times in China.。In 11 of these responses, Tesla said that the vehicle itself had no systemic failures, including 9 out-of-control accidents and 2 fire accidents, which were unacceptable to the public.。
In February 2021, the State Administration of Market Regulation and other five departments jointly interviewed Tesla because of the abnormal acceleration of Tesla vehicles and battery fires.。That night, Tesla issued a response on the official Weibo, saying that it sincerely accepts the guidance of government departments and will comprehensively strengthen self-inspection and self-examination.。
On the issue of data security, Tesla has also been controversial during this period。
First, in 2020, Tesla caused controversy over the use of internal vehicle cameras for driver monitoring in China, and Tesla was accused of not paying enough attention to the privacy protection of car owners.。Tesla responded by using these cameras to collect data to improve its autonomous driving system.。
In 2021, Tesla was once again embroiled in a data breach scandal that put it on the cusp。In February of that year, according to media reports, Tesla suffered a data breach in China, Tesla's camera data, GPS location information, etc. were stolen by some criminals and sold on the black net.。
Although Tesla said that the incident did not expose sensitive data of car owners, nor did it affect user privacy and vehicle safety, since then, Tesla vehicles have been banned from some sensitive areas in China due to concerns about the collection of sensitive data by cameras installed in Tesla cars.。
Tesla feels unprecedented pressure on Chinese restrictions。In response, at the Wuzhen Summit of the World Internet Conference in September 2021, Tesla CEO Elon Musk (Elon Musk) specifically connected to the summit site and announced the construction of Tesla's China data center to the audience.。
Musk said Tesla has built a data center in China, and all data generated by all Chinese operations, including production data, sales data, service data and charging data, is completely stored in China, while ensuring storage security through technical means such as data encryption, authentication and access control.。
He also said that in addition to vehicle data, all personal identification information of Tesla owners is securely stored in China and will not be transferred overseas.。
On October 25, 2021, according to the media, Tesla has completed the relevant approval and filing requirements for data centers in accordance with the Shanghai Data Center Construction Guidelines (2021 Edition), and built the Tesla Shanghai Super Factory Data Center, which is used to store factory production and other Chinese operating data to ensure data security.。
Since then, questions about Tesla's data security have come to an end.。
After all the twists and turns, FSD is finally expected to land in China.
Tesla is paying a heavy price for data security。
In terms of word of mouth, Tesla, which is caught in a "crisis of confidence" in vehicle safety, has once again been hit hard; in business, Tesla's proud FSD (fully autonomous driving) technology has also been delayed in China due to concerns about illegal collection of formal data.。
However, this situation is likely to usher in change。
In May this year, Musk visited China again after three years, mainly meeting with two groups。The first group is a business partner headed by Zeng Yuqun, chairman of Ningde Times, and it is reported that the two will discuss cooperation in the construction of a battery plant in Texas; the second group is the relevant Chinese government officials, media speculation, this time Musk will again mention Tesla's FSD commercialization in China。
From 2021 to 2023, the ice about Tesla's confidence crisis has opened, and China continues to be Tesla's largest overseas market。According to Tesla's 2022 earnings report, Tesla's total revenue during the reporting period was 814.US $6.2 billion, up 51% year-on-year。Among them, the Chinese market achieved revenue of 181.$4.5 billion, up 31.07%, accounting for 22.27%。
At the same time, Tesla's super factory in Shanghai is also progressing smoothly, and the industrial chain is constantly improving, even feeding overseas markets.。On May 23, 2023, news broke that Tesla would go on sale in Canada for the Model 3 and Model Y models made in China.。Later, the Tesla website confirmed that the company had completed its first shipments from the Shanghai plant to North America.。
Under such circumstances, before Musk's visit to China, Shanghai municipal government officials had already thrown an olive branch to him.。In mid-May, Chen Coke, deputy director of the Intelligent Manufacturing Promotion Division of the Shanghai Municipal Commission of Economy and Information Technology, said that Tesla, as a leading company in new energy vehicles, has made positive contributions to the construction of a world-class automotive industry center in Shanghai.。He also pointed out that in the next stage, Shanghai will further deepen its cooperation with Tesla, promote the layout of functional sectors such as autonomous driving and robotics in Shanghai, and jointly build a technology industry cluster with core technology advantages and facing the global market.。
After breaking the ice on data security issues, Tesla has accelerated the development of FSD technology。On May 30, CITIC Securities pointed out that Tesla has updated its FSD algorithm to v11..4. The end-to-end capability of FSD is realized, that is, the intelligent driving function including high-speed piloting, urban road piloting and parking can respond to the environment faster, and adjust the speed when necessary to ensure that all relevant Personnel can get a safer experience。
Now Tesla has taken another big step in the process.。On August 15, according to media reports, Tesla has planned to form a local operation team of about 20 people to promote FSD in the Chinese market.。In addition, Tesla is also trying to set up a data labeling team in China, the size of about hundreds of people, the same is to train the FSD algorithm to prepare.。
Why Musk Must Introduce FSD in China?In addition to business reasons, Musk himself is actually a severe patient with FSD。
For example, the recent vigorous fight between Musk and Zuckerberg, when everyone thinks Musk is about to "dove" Zuckerberg, Musk has announced that he is about to "door-to-door dry fight."。
Today, Musk said on "X," just today I'm going to test drive Tesla FSD, tonight I let the car drive directly to Zuckerberg's house, if this kid really dare to open the door, the battle will begin immediately, the whole live broadcast。
In this battle, which is much longer than the actual battle, if two people do fight, it seems that everyone is optimistic that Zuckerberg can win this victory。According to the grapevine, Zuckerberg has played well in judo and completed the Murphy Challenge, a symbol of the physical monster.。As of Sunday afternoon, Zuckerberg, 39, had a 79 percent chance of beating Musk, 51, according to betting site Oddspedia。
But now, even if Musk is K.O doesn't matter, because as long as you enter the address, Tesla's FSD technology can carry Musk home。
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