Elon Musk said on Sunday that he would do more to take Twitter in a new direction, and he also claimed to be rebranding Twitter to replace its famous Blue Bird logo with an "X."。

In a post on Sunday, Musk said he wanted to change Twitter's logo and polled his millions of fans to see if they were in favor of changing the site's color scheme from blue to black.。He later added: "Soon we will be saying goodbye to the Twitter brand and gradually saying goodbye to all the birds."。"

Musk also replaced his Twitter avatar with a picture of an "X" and changed the profile to "X.".com "。Currently click on "X.Com "just jump to twitter.Com。

In a brief appearance on Twitter Spaces, Musk said: "This thing should have been done a long time ago.。He also said the company was cutting the "Bluebird" sign off the building.。

Forrester research director Mike Proulx said Musk's move would further alienate Twitter's original, once very loyal user base。"On the one hand, you can think he's going to ditch an iconic brand.。On the other hand, he signals that this is a brand new day for the once Twitter, the company is moving in a different direction, with a different user base。"

Twitter was founded in 2006 with its name derived from the sound of birds chirping, and according to design site Creative Bloq, the company has used the bird brand since its inception, when it bought a light blue bird stock symbol for $15.。After years of development, "Bluebird" has become the hallmark of Twitter。

For now, the Twitter site still has a brand toolkit page that calls the light blue bird "the most recognizable asset."。The page also shows that the company is protecting its logo and provides guidelines on how to use it。

Musk has yet to say whether he will try to get users to stop using the word "tweet," which has long since entered the U.S. public lexicon.。

On July 24, Twitter's new CEO Linda Yaccarino tweeted: "It's very rare that you get a second chance to impress, both in life and in business.。Twitter has impressed us and changed the way we communicate。Now, X will go one step further and transform city squares around the world。"

She also revealed that X will be the future state of unlimited interaction centered on audio, video, messaging, payments / banking, creating a vast market for ideas, goods, services and opportunities.。"With Al's support, X will connect us all in ways we've just begun to imagine."。

Since the acquisition of Twitter in October last year, Musk's "transformation" of Twitter has been frequent.。

During Musk's tenure as CEO of Twitter, he has merged the company with "X Corp."。It is widely believed that this reflects Musk's vision of creating a "super app" such as China's WeChat.。

Earlier this month, Musk announced that Twitter would limit the number of tweets that various accounts can read per day, which was followed by a lot of criticism.。It also gave Zuckerberg an opportunity, with Meta launching a new social platform, Threads, shortly after Twitter limited the number of tweets.。Within five days of its launch, Threads had more than 100 million registrations.。

The many changes Musk has made to Twitter so far have not worked well for stakeholders.。Last week, Fidelity (Fidelity) wrote down the value of its Twitter stake by two-thirds in May, while Ark Investment Management (ARK Investment Management), owned by "Sister Wood" Kathy Wood (Cathie Wood), also wrote down its Twitter stake by 47%.。

What's worse, Twitter's main source of revenue - advertising - is shrinking dramatically.。In March, Musk said the company was turning things around by making ads more relevant.。He believes that Twitter has an opportunity to break even in cash flow in the second quarter。But now it seems that this prediction is clearly too optimistic。Earlier this month, Musk tweeted that Twitter's ad revenue was only half of what it used to be.。And thanks to a shrinking advertising business and a heavy debt burden, Twitter's cash flow has so far remained negative.。

In an effort to boost Twitter's profitability, Musk has begun to seek new revenue streams by introducing payments and commerce on the platform, but it's hard to say exactly how effective it will be.。

While Musk is trying to "save" Twitter, there is not much time left for Twitter。It is estimated that Twitter currently has about 200 million daily active users, while Zuckerberg's Threads has about 1..500 million users。The growth of Threads has made Zuckerberg ambitious: "There should be a public conversation app with more than a billion people.。"Twitter had a chance to do it, but didn't take the chance."。I hope we can do it。"