The annual "Double Eleven" has come to an end. After this shopping spree, how are the platforms performing?？Let's find out。

In the fifteenth year since the double eleven this year, the double eleven in the early years, the final sales of "show off" is the traditional program of each platform.。But since last year, these platforms have not published this data.。However, according to the report of the third-party organization star map data, during the period from 20: 00 on October 31 to 23: 59 on November 11 (Jingdong started at 20: 00 on October 23), the cumulative sales of integrated e-commerce platforms and live e-commerce platforms were 1138.6 billion yuan, up 2.08%, an increase of 2.9% slowed.。

                        

Integrated e-commerce still dominates

                       

According to the Star Chart data report, the total sales of the integrated e-commerce platform during the Double Eleven period this year was 923.5 billion yuan, with Tmall occupying the top spot in sales, followed by Jingdong and Pinduoduo.。If you only look at the data for the period from 20: 00 on November 10 to 24: 00 on November 11, the total sales of integrated e-commerce was 277.7 billion yuan.。The top three are still Tmall, Jingdong and Pinduoduo, each accounting for 60.02%, 27.86% and 7.34%。

Although this year a number of platforms continue to choose not to announce the final sales, but still announced the platform's "double eleven scale" related data。

●According to data released by Tmall, this year's Double Eleven Cat's user size, merchant size, order volume, and total transaction volume all showed overall growth.。

During the Double Eleven period, the total number of users visited in the whole cycle exceeded 800 million, breaking the historical record.。88VIP user size exceeded 32 million, another record high, 88VIP transactions year-on-year double-digit growth。

In terms of merchants, weekly active operators grew by more than 150% year-on-year, and the number of average daily advertising paid merchants grew by double digits year-on-year.。More than 100 million new merchant members, merchant member orders for many consecutive days of growth of more than 100%。Over 2.2 million small and medium-sized businesses, double 11's turnover increased by over 100。

Brand, there are 402 brands turnover exceeded 100 million yuan, 243 domestic brands into the "billion yuan club," 3.80,000 brand transactions increased by more than 100% year-on-year。

In terms of store broadcasts, 58 live broadcast rooms traded over $100 million, of which 38 were branded store broadcasts and 451 store broadcasts traded over $10 million.。

In addition, cities below the third tier added more than 20 million new buyers and more than 1.400 million orders。On November 11, the turnover of 10 billion subsidies increased by 699% year-on-year, and the number of purchasing users increased by 386% year-on-year.。

●Jingdong, the company said this year's double eleven its turnover, order volume, the number of users together record high。

The total number of viewers of Jingdong's live marketing broadcast exceeded 3.800 million, more than 60 brands sales broke 1 billion yuan, nearly 20,000 brands turnover increased by more than 3 times year-on-year, new merchant transaction volume increased by more than 5 times。

The number of Jingdong's 10 billion subsidized channel products increased by 2 times compared with 618, and the user scale increased by nearly 5 times.。9.9 Postage channel, hundreds of industrial belts of massive source of good goods sales exceeded one million single。

In terms of merchants, the number of merchants in Jingdong's Double Eleven this year increased by more than 1.5 times。

In addition, during the Double Eleven period, JD Cloud's peak user visits per second increased by 170% year-on-year, JD Cloud intelligent customer service cumulative consulting services exceeded 1.4 billion times, JD Supply Chain Financial Technology for small and medium-sized enterprises cumulative financial support of nearly 400 billion yuan.。

● The number of brands and commodities participating in the Double Eleven this year hit a new high, with more than 20 categories doubling their growth, according to the data.。

According to reports, the scale of tens of billions of subsidized users has exceeded 6.200 million。Among them, the first-tier cities user orders increased by 113% year-on-year, four or five-tier cities orders increased by 167% year-on-year。

In the opening stage, the sales volume of seafood, mutton, fruit, sports, beauty makeup, small household appliances, electric vehicles, learning machines, tea drinks, imported snacks, computer hardware, high-end musical instruments and other commodities on the platform increased by more than 110% year-on-year.。Sales of furniture, home furnishings, new energy auto parts and other commodities increased by more than 320% year-on-year。Pet brand sales increased by more than 600%。Sales of some categories of home textiles increased by more than 800% year-on-year.。

                             

The rapid development of live e-commerce

                               

Star map data report shows that this year's double eleven, live e-commerce sales of 215.1 billion yuan。The top two live e-commerce companies were swept by trembles and fast hands.。

●The report released by the tremolo shows that during the "tremolo mall double 11 good things festival" activity, the number of platform overall sales merchants increased by 91% year-on-year, the number of consumers of the tremolo mall scene increased by 111% year-on-year.。

The cumulative duration of the e-commerce live broadcast room was 5,827 hours, and the number of short video broadcasts of shopping carts was 169.7 billion times, with the number of active merchants increasing by 91% year-on-year.。"Value-for-money" channel continues to increase brand specials and single-item specials with limited-time offers, paying GMV up 635% year-on-year。

From October 20 to November 11, the average delivery time of merchants participating in the promotion activities was shortened by 10 hours, the logistics signing time was shortened by 6 hours, and the service coverage rate of the platform "extreme withdrawal" increased by 17% year-on-year.。

●Fast hands said that this year's double eleven turnover hit a record high, multi-field overall growth。

Order volume increased by over 50% year-on-year, brand GMV increased by 155% year-on-year, brand GMV increased by over 100% year-on-year, the number of merchants increased by nearly 2,500, pan-shelf GMV increased by 160% year-on-year, short video GMV increased by 139% year-on-year, and search transaction GMV increased by 146% year-on-year。

Shangda (e-commerce talent) participating in Double 11 exceeded 1 million for the first time, GMV of small and medium-sized businesses increased by more than 75% year-on-year, the number of large-scale global sales of goods increased by more than 50% year-on-year, the number of anchor sessions participating in online traffic support increased by more than 700% year-on-year, and the number of small and medium-sized businesses using online system traffic coupons。

Nearly 100 million buyers during the Double Eleven period in the fast hand to generate consumption, of which, the number of buyers to buy big-name goods increased by more than 180% compared to last year。

Among the various categories, mobile phone digital, home appliances and fresh food are the most popular commodity categories.。Digital GMV grew 121% year-on-year, household appliances GMV grew 96% year-on-year, and fresh GMV grew 50% year-on-year.。

During the Double Eleven period, in addition to integrated e-commerce and live e-commerce, new retail, community group buying, etc. also came in to "divide the cake," but the scale of these two categories is still small.。This year's double eleven, the total sales of new retail reached 23.6 billion yuan, new retail aspects of the top three is the United States group flash purchase, Jingdong home and hungry?。Sales in community group buying were $12.4 billion, with the top three being Duoduo Shopping, Meituan Optimization and Prosperity Optimization.。

In addition, according to the Star Chart data report, during the Double Eleven period, household appliances, mobile digital and clothing were the top 3 categories of goods sold.。