In 2020, Lei Jun bravely stated in "Chinese Entrepreneur" that Xiaomi earned less than $1 selling 100 pieces of hardware products, and promised that even if one day Xiaomi becomes the world's number one, the net profit on hardware will not exceed 5%.。Also in this interview, Lei Jun broke the classic saying - buy a mobile phone does not make money, in fact, is to make friends。

In fact, the founder of "Make a Friend" is not Lei Jun of Xiaomi mobile phone, but Luo Yonghao of Hammer mobile phone.。It's just that after so many years, the hammer phone still hasn't made any big moves. On the other hand, Xiaomi, led by Lei Jun, has achieved the highest price / performance ratio in China.。At the price level, Xiaomi's contribution is not just to create "affordable phones for ordinary people" as simple as that, many people believe that it is Xiaomi that has always given the price of domestic flagship machine, forcing major manufacturers to lower the price of mobile phones.。

Because of this, when Xiaomi announced the construction of the car, the market's expectations of Xiaomi are so great。According to reason, mobile phone manufacturers cross-border car manufacturing, the market should be more or less worried about the "technical industry has a specialization" problem, but consumers seem to have identified the millet this "gold-lettered signboard": as long as it is made by millet, the main thing is a lowest price, the highest quality。Others say that Xiaomi will become "the first car of choice for young people" because of its "extreme cost performance."。

           

Xiaomi Auto Appears in Ministry of Industry and Information Technology Catalogue as C-Class Coupe Model

              

Thousands of calls began to come out, November 15th at 4 pm, millet cars finally boarded the Ministry of Industry and Information Technology directory, a group of real pictures are finally to meet with you。

In appearance, this Xiaomi car named "SU7" is 4997mm long, which is longer than Tesla's model 3 and meets the standards of a C-class car.。The front uses a closed grille, the headlight modules on both sides look very sharp, and the middle is Xiaomi's Logo; the side looks like a very elegant slip back, and the whole presents a more streamlined shape. The door is equipped with a popular hidden handle; the back is a small and wide body that is just right, and the tail uses the "Xiaomi" logo and through taillights。

In terms of the lamp group, the back of the SU7 adopts a concave taillight shape, which is very recognizable, and the front is a long and narrow triangular headlight, which feels pure electricity.。In terms of tires, looking from the side and front, a yellow Brembo caliper is stuck in the wheel hub, and a wind deflector is left in the front and rear wheel arches to dissipate heat from the brake disc。

In terms of options, there are also a few points worth noting。

One is that SU7 can be equipped with lidar。You know, lidar is a necessary hardware for L3-level assisted driving. It is generally located at the front of the roof and can assist car owners in automatic lane changes, overtaking, anti-jamming, jamming, and route planning.。In addition to the practical aspect, another important significance that lidar gives to trams is cost。At present, the price of trams without lidar is mostly in the range of 140,000 to 180,000 RMB, while the price of trams with lidar is in the range of 200,000 to 250,000 RMB.。

Two is the standard active tail。This time Xiaomi is equipped with an adjustable angle and hidden active tail on SU7。The active tail is different from the active and passive tail (such as a fixed spoiler). It has adjustable functions and can be dynamically adjusted according to driving conditions and needs。When the car is driving at high speed, the active tail can assist the body to generate downforce, increase the grip of the vehicle, thereby improving stability; while at low speed, the active tail can be adjusted to reduce the resistance of the car, thereby improving the energy efficiency of the car。

Three is to identify the model。Xiaomi has also launched different tail logo options on the SU7, including the SU7 Pro and the SU7 Max, which means that Xiaomi will launch two additional optional Pro and Max high-end models on top of the SU7 base model.。

In terms of Sandian, according to the announcement of the Ministry of Industry and Information Technology, the total power of the dual motors of the high-end version of Xiaomi SU7 can reach 495kW (front 220kW, rear 275kW), which is higher than the 486kW of Tesla Model 3 Performance, even a C-class car It is also fully sufficient。In terms of engines, Xiaomi SU7 high-end version of the supplier for Huichuan United Power, this supplier as a domestic veteran, but also to the ideal, Changan, Great Wall and so have supplies.。The battery uses the ternary lithium of Ningde era。

For the low version, Xiaomi SU7 is equipped with a 220kW single motor, the supplier is United Electronics, and the battery is BYD lithium iron carbonate.。

         

Xiaomi's 2024 listed car is "advanced behavior"

       

Overall, the debut of Xiaomi SU7 is still very amazing。

However, according to the information from the Ministry of Industry and Information Technology, the Xiaomi sedan is produced by "Beijing Automobile" Group Off-road Vehicle Co.。If you look at the tail label of Xiaomi cars, it is not "Xiaomi cars," but "Beijing Xiaomi" - which means that Xiaomi has not yet fully obtained the qualification to build cars.。

In August this year, it was reported that Xiaomi had obtained the qualification of the NDRC to build a car, but there was no further comment on Xiaomi's qualification to build a car in the Ministry of Industry and Information Technology.。Until Xiaomi is fully qualified to build a car, this Xiaomi SU7 can only be temporarily hung under the name of Beijing Auto。

In other words, the appearance of Xiaomi's wave of SU7 is an advanced behavior.。In fact, now, whether it is the market, or millet internal, are a little can not wait for the listing of SU7。In October this year, millet surging OS and millet 14 series of new products conference, Lei Jun has officially announced that the group strategy officially upgraded to "people car home full ecology," to do people-centered, "people car home full ecology" organic integration.。In order to build this ecology, Xiaomi also deliberately launched a native surging OS, and strive to do a good job of this matrix.。

Now people have, home has, in fact, the car is poor。

At the earnings call in the second quarter of this year, Xiaomi President Lu Weibing said that Xiaomi's progress has exceeded expectations and will be mass produced in the first half of 2024 as originally planned.。In October, Lei Jun once again to the market to eat reassurance, said that the current progress of millet cars is very smooth, the first half of 2024 will be officially listed, by then, millet "people car home ecological" strategy will complete the final puzzle。

In fact, for Xiaomi cars, whether it is listed in 2024 or 2025, as long as it is a product launched by Xiaomi, the market is only concerned about one point - price。More than 8,000 RMB iPhone 15 pro, Xiaomi leapfrog to the standard 14 series as long as 3,999, then the average 300,000 C-class sedan, Xiaomi can also make a 50% discount to the price of 14.990,000？Not for anything else, just to make a friend.。