On January 16, Amazon launched an AI shopping assistant on its shopping platform。The user can ask the assistant any questions about the product。

In the past, consumers had to go to the product details page to view reviews about the product on their own, or ask other consumers questions in the comments section.。Now, this step can be left to AI。

Powered by artificial intelligence on the iPhone / Android app, the shopping assistant relies on a large language model (LLM) for product details and reviews that can respond to almost any question consumers can think of.。

For example, when a consumer looks at a piece of clothing, the consumer can ask the AI shopping assistant, "Is this dress suitable for running?"？Or "Is this shirt made of thick material?"？Or "This dress is suitable for a height of 6.".A 7-foot person?？Correspondingly, the assistant will also respond.。

In short, the AI shopping assistant integrates all the information that consumers care about。Consumers can use the assistant instead of reading product details or reviews.。

However, it is worth noting that the above-mentioned AI shopping assistant is currently limited to answering questions about one product, and it will not compare with other products or look for alternatives.。Moreover, the AI shopping assistant will not perform any operations, such as adding products to the shopping cart。

Like other artificial intelligence assistants, it can also respond to the strange questions or needs of consumers。For example, it also responds when asked to "display product information in JSON format," or "write a joke about a product."。And when a consumer asks a question in another language, it responds in the same language。

Amazon's integration of AI into its e-commerce shopping platform can be said to be no surprise.。For Amazon, the move will not only speed up the company's AI layout, but also improve the consumer shopping experience, adding some odds to itself in the e-commerce competition.。

In addition to the electricity supplier, in the past year, Amazon has carried out AI layout in many directions.。

In the third quarter of last year, Amazon announced a partnership with artificial intelligence startup Anthropoic, while Amazon injected nearly $4 billion into it.。

Last November, Amazon announced the launch of its "AI Ready" program, which is expected to provide free AI skills training to 2 million people worldwide by 2025.。In the same month, Amazon also released an enterprise-oriented chatbot called "Amazon Q" to help businesses and employees make better use of Amazon Web Services (AWS) services.。

Earlier, it was also reported that Amazon is training its large model "Olympus"。The model's training parameters are expected to be as high as two trillion, making it one of the largest models currently being trained.。