Amazon's Prime Day, scheduled for this Tuesday and Wednesday, is expected to be the company's largest sales event in history. Last year's event set a record for the highest single-day sales.

Despite Prime Day's limited impact on Amazon's stock price, which has risen nearly 30% this year, the market holds optimistic views on the company's sales activities, expecting them to drive billions of dollars in revenue.

Amazon has introduced new AI tools such as AI-powered shopping assistant "Rufus," aimed at enhancing product recommendations and customizing customer experiences, potentially boosting sales performance this Prime Day.

Optimized delivery systems will help Amazon effectively manage peak order demands, achieving significant operational improvements. This regionalized delivery strategy helps rationalize inventory levels in preparation for the busy shopping season.

This Prime Day will launch in the United States and 22 other countries, offering exclusive discounts and deals for Prime members, such as up to 40% off Sony wireless headphones and up to 30% off Peloton products.

In response to Amazon's promotional activities, competitors like Target (TGT), Walmart (WMT), and Macy's (M) have also launched their own summer sales events to attract consumer attention.

Amazon Prime Vice President Jamil Ghani noted that during last year's Prime Day, Amazon's offers and coupons saved customers nearly $24 billion, with Prime members benefiting the most. Prime Day 2023 further saved customers over $2.5 billion.

As Prime Day approaches, competition among Amazon and other retail giants' promotions is expected to intensify, with high market expectations for the event's performance.