After days of fermenting public opinion, the "small composition storm" of Eastern selection finally came to an end.。

A drop: Sun Dongxu CEO title was picked

On December 17, Oriental Selection announced that the Company's Board of Directors had resolved on December 16, 2023 to remove Sun Dongxu from the post of Chief Executive Officer and remove him from the post of Executive Director, effective immediately.。

Oriental Selection said that in view of the recent public opinion turmoil, Sun Dongxu's change of position reflects his recent mismanagement of the company's brand and reputation; the board believes that Sun Dongxu's withdrawal from such positions will better safeguard the interests of the company's shareholders, thus allowing more experienced directors to take over the day-to-day management of the company.。

Sun Dongxu confirmed that as of the date of this announcement, he had no disagreement with the Board of Directors and had not made any claims against the Company, nor had any other matters relating to his removal required to be brought to the attention of the Company's shareholders and the Stock Exchange of Hong Kong Limited.。

Subsequently, Eastern Selection also issued an announcement on the list of board members。As can be seen from the announcement, Sun Dongxu is still a member of the board of directors, and his position has changed from a former executive director to a non-executive director.。

Over the past weekend, Yu Minhong, founder of New Oriental and chairman and CEO of Oriental Selection, and Dong Yuhui joined forces to broadcast live and respond to recent events.。During this period, Yu responded to Sun Dongxu's "stepping down."。He said that this incident is a typical accumulation of management loopholes, Oriental selection CEO Sun Dongxu's "step down" and Dong Yuhui has nothing to do, there is no "two choose one" situation.。

Yu Minhong said that the change in Sun Dongxu's CEO position was mainly due to the "small editor" over the management's speech on the official account of Oriental Selection, as well as Sun Dongxu's inappropriate expressions during the live broadcast, including the reference to Dong Yuhui's salary and other violations of personal privacy.。Sun Dongxu will still contribute to the selection of the East as an entrepreneur of New Oriental.。

One Liter: Dong Yuhui Promoted to Senior Partner

In this essay storm, there are many Dong Yuhui fans for its fight against injustice, that the East selection did not give Dong Yuhui and his contribution to match the position。

In this regard, the selection of the East has also responded。In the early morning of December 18, Oriental Selection released a new live preview.。As can be seen from the preview, Dong Yuhui will be broadcast live with Yu Minhong in the form of "Eastern Selection of Senior Partners."。Earlier, Yu Minhong mentioned in the live broadcast that Dong Yuhui will definitely have the right to speak in the future, which is considered a fulfillment of his promise.。

A senior partner in a business, who is higher in status than a general partner and has relatively greater responsibilities and interests。It is reported that senior partners of the company can also participate in the decision-making process of the company, which can also have a significant impact on the company's operational direction and development strategy.。

In response to the recent turmoil at the 4th China Vocational Education Development Forum on December 17, Yu Minhong said, "With the development of modern society, bosses must be willing to work for their employees, and if they are in the same direction, they will become partners.。If the employee has the ability, he has his own direction, you do not want (to) this direction, then good break up。"

After Yu Minhong said this, Dong Yuhui had a new identity, which shows that the two have reached an agreement on the "direction."。But at the same time, Dong Yuhui's new identity also means that his selection with the East will be "deeply bound."。

During the live broadcast with Yu Minhong, Dong Yuhui made a replay of the turmoil in recent days.。Dong Yuhui first reflected on himself, he thought: "This incident was actually very small, but I was also very naive and stupid at the time, a small editor replied with the company's account, which made me feel inappropriate, and then I communicated with Mr. Song (the former CEO of Oriental Selection), and now I reflect on it, it is true that the communication was not so good at the time."。

In addition, for these days of "God hidden," Dong Yuhui said, after the event I was a normal vacation back to Xi'an, and then Beijing under heavy snow, so I can only come back today, this is a real process of these days, I want to give you a reply. "。

Eastern selection: fertile water does not flow to the field of outsiders

In such a storm, the Oriental selection board does not hesitate to choose the "star anchor" and abandon the CEO, which is unimaginable for traditional enterprises.。But Oriental selection as a live e-commerce company, this choice is instead right。Because for live e-commerce enterprises, "star anchor" is not just as simple as ordinary employees, but the "core quality assets" within the enterprise.。

What is the value of Dong Yuhui as the "core quality asset" selected by the East?？According to media reports, the founder of a well-known MCN institution said that the general industry valuation of IP is about (GMV sales - cost) * 12 months * 100 months。According to this calculation, the current market valuation of Dong Yuhui IP is about $1 billion.。

The attraction of Dong Yuhui as a "core high-quality asset" can also be seen from the rumors that many enterprises have been digging up Dong Yuhui during this period.。

In the past few days, many enterprises, including the traditional e-commerce giant Jingdong, have been reported to want to poach Dong Yuhui at sky-high prices.。Earlier online news that Jingdong vice president has taken Liu Qiangdong's autograph to Shaanxi to recruit Dong Yuhui, and talk very smoothly, the possibility of going is very high。The news was subsequently denied by Dong Yuhui。Luo Yonghao also mentioned earlier in his studio, even if to pay 500 million liquidated damages, there are still many enterprises rushing to Dong Yuhui。

As for the rumors of poaching people from the outside world, Dong Yuhui also responded later, "It's true that a lot of people have been contacted in the past two days, seeking truth from facts, you may have heard online, even the media said are crazy to call me, I only picked up one by mistake, after picking up I told Mr. Yu。Income and development are one aspect, but my character and my reputation are more important, and I can't be looked down upon for a little money.。"

As for Dong Yuhui's salary, Luo Yonghao said in response to questions from fans in the live broadcast room on December 18 that they knew the exact news that Oriental Selection had given Dong Yuhui a sky-high price, but the exact figure was not known.。Luo Yonghao also said that this is a stage victory for those who support Dong Yuhui.。He also alluded to Yu Minhong as an "iron rooster" and said: "The changes of this era have taught him a lesson, and the 'iron rooster' has made a huge concession.。"

In any case, the Eastern selection operation paid off.。Not only to avoid the outflow of "quality core assets," but also to give the company a "talent" reputation, the company's reputation also has a positive impact.。As of press time, Oriental Selection has 28.93 million fans on the tremolo platform, up from about 28.6 million in the previous two days.。At the same time, the number of fans on Dong's personal account has soared to 21.46 million, and the number is still rising, with the number of fans skyrocketing by more than 8 million in ten days。

On the stock market side, there has also been a positive response to Eastern selection practices。On December 18, Oriental Selection opened high and went high, up more than 24% at one point in the session, and as of press time, Oriental Selection 31.HK $8, up more than 21%。