It is currently reported that Apple and Google are in talks about cooperation and plan to introduce Google's Gemini artificial intelligence (AI) engine to the iPhone.。If the cooperation intention is reached, it will lead to a major cooperation agreement, which will have a profound impact on the AI industry.。

According to people familiar with the matter, the current discussions are private in nature, with the two sides actively exploring the use of Gemini for certain new features in this year's new iPhone system, and Apple recently held talks with OpenAI to consider using its AI model.。

If Apple and Google reach a partnership agreement, it will build on the two companies' existing search partnership.。For years, Google paid Apple billions of dollars a year to make it the default search engine for devices like Apple's Safari browser.。

According to industry analysts, this cooperation agreement may enable Gemini to gain billions of potential users and enhance the importance of Google's AI research and development.。However, the collaboration could also be of concern to regulators, particularly in the search for markets.。

It is reported that Apple is preparing to launch new features of iOS 18 will be based on its own AI model, but these improvements will focus on the functions running on the device, rather than the functions provided through the cloud。As a result, Apple is seeking partners to run the heavy lifting of generative AI, such as generating images and writing features.。

In theory, generative AI capabilities in negotiations will be incorporated into applications such as Siri。While Apple is actively pursuing new sources of growth, specific details of the plan have yet to be announced.。Cook, meanwhile, promised that Apple will roll out new AI features on a "very thoughtful basis," and stressed the company's commitment to user privacy and security.。