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IBM layoffs or affect marketing and communications

Recently, IBM Chief Communications Officer Jonathan Adashek announced that it will make manpower changes to its marketing and communications departments.。

IBM裁员或波及市场营销和通讯部门

International Business Machines Corporation (IBM) is a multinational technology and consulting firm headquartered in Armonk, New York, engaged in the production and sales of computer hardware and software, as well as providing system architecture and network hosting consulting services, with a major client base including government and corporate。

At present, IBM has 12 research laboratories and a large number of software development sites around the world, including hard drives, automated teller machines, general product code, SQL, relational database management systems, DRAM and Watson, etc. The company enjoys a high reputation in the global industry for its innovation and technological achievements.。

Recently, IBM Chief Communications Officer Jonathan Adashek announced that it will make manpower changes to its marketing and communications departments.。The move is part of IBM's massive artificial intelligence (AI) skills upgrade program, which aims to replace nearly 8,000 jobs with AI.。

In a January earnings call, IBM said it would cut 3,900 jobs.。However, IBM expects that by the end of 2024, the total number of employees will be about the same as at the beginning of the year.。

The layoffs are in line with the overall downsizing trend in the technology industry.。204 tech companies have cut nearly 50,000 jobs so far this year。Although IBM has returned to growth in recent years, its pace of expansion remains slow。

IBM has been trying to adapt to the emerging AI space, and last May announced the launch of WatsonX Development Studio, where the company can "train, adapt and deploy" machine learning models.。But in enterprise AI, IBM faces stiff competition, particularly over how to monetize its products.。

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