Popular language app Duolingo says they are using technologies like ChatGPT and other ways to build momentum in Southeast Asia。Right now, with a rapidly expanding user base in the region, the Nasdaq-listed startup is addressing the needs of language learners by combining local trends, artificial intelligence technology and "gamified" learning.。

Southeast Asia is the fastest growing region for its users, the company said.。Vietnam ranks among the top three in the global market in terms of daily new users。Vietnamese have a high enthusiasm for learning English, second only to China in Asia, data show。At present, the specific figures are not yet disclosed, but they are enough to show the huge potential of the local market.。

In fact, for its competitors, Duolingo has always focused its attention on TikTok and Facebook, not to compete with other educational apps.。But Haina Xiang, marketing director for Asia, said users in Southeast Asia prefer native software。

"Through our research on the local market, we found that there are many interesting competitors in Southeast Asia, which reflects the language learning needs of the entire market," Xiang said in an interview.。"At the same time, they also bring inspiration and inspire us on where we can go further."。"

It is understood that Duolingo has always been adhering to the concept of "learning = happiness," committed to the creation of personalized education model and humorous unique course content, improve the user experience, to achieve its "entertaining" purpose.。

Nowadays, due to the popularity of Asian pop culture, the growth rate of various Asian languages on the platform is very rapid.。

For example, after the popularity of the TV series "Squid Game," interest in Korean surged, while K-pop culture made foreigners want to learn the lyrics and sing along.。In an effort to attract more users, the $7 billion company sent its mascot, the owl Duo, to the scene of the Blackpink concert in Vietnam.。

In terms of artificial intelligence technology, Duolingo can be said to have caught an early flight。Duolingo began working with OpenAI long before ChatGPT brought large language models (LLMs) into the limelight.。Today, the app is improving the user experience by integrating conversational AI, allowing learners to simulate real-life conversational interactions through the software.。

Since 2020, the number of users in Indonesia has increased sixfold, and the number of users in Thailand and Vietnam has increased fivefold, the company said.。

However, Southeast Asian companies are not far behind in this hot land。

Local companies in the region are also accelerating the adaptation of artificial intelligence to their apps, according to relevant sources.。Elsa and Yola focus on language tutoring for Vietnamese users, while Wordsmine focuses on "tailoring" to give its users a unique experience.。

Needless to say, Duolingo through free, fragmented courses to achieve the "want to learn, play and learn," light-hearted content makes the "subconscious learning" model icing on the cake.。As for the question of "whether the game-based curriculum will reduce the learning effect, Xiang said -" practice leads to true knowledge. "。

Statista estimates Southeast Asia's online education market will be worth $1.8 billion this year。Duolingo had 13 million downloads in February, the highest among global language apps, while India's Ockypocky had 2.2 million and Elsa 81, the report said..40,000 times。