Apple's autumn conference is getting harder and harder。

When Lord Joe was in office, people would move their stools before the press conference and chatter about what kind of surprises the world's best smartphone company would offer us this time.。Now, before Apple's product launch, the hands-on media and analysts have already overdrawn these surprises in advance, picking up what products, parameters and prices Apple is about to launch.。If Apple doesn't give any "excess surprises," it's hard to satisfy the appetite of the audience.。

It's not that Apple isn't giving enough surprises, it's that market expectations are being over-inflated。When the good is prematurely digested, all that is left to the market is basically the bad, which is the price of early overdraft information。

So, some people "curiosity is not on the head," in fact, it is not Apple's fault。

As you can see from yesterday's chart of Apple's U.S. stocks, Apple's share price has been plummeting since the launch, falling as low as more than 2.4%, until Apple began introducing the iPhone 15 Pro series, the stock stopped falling slightly and eventually closed down 1.71%, reported 176.3 USD。

As of yesterday, Apple's stock had fallen more than 7% in two weeks。

Looking at the entire conference, Apple's signal is clear and ambitious, which is to gradually push its products in the direction of specialized equipment.。

Take this conference's most high-profile iPhone 15 Pro series, for example, Apple is revealing a signal: Although Apple relies on selling mobile phones to eat, Apple also wants its users to be able to eat with Apple phones.。

Why do you say that?？The iPhone 15 Pro series released this time is equipped with the A17 PRO chip with the most advanced 3nm process, and Apple has improved the performance of the phone to a new level.。Although the CPU performance of the chip has only increased by 10%, and the GPU has only increased by 20%, the ray tracing capability of the A17 PRO has been fully increased by four times, and the speed of the neural network is also double, which gives the iPhone 15 Pro series Strong photography and camera capabilities, making it both a SLR and a high-definition camera while becoming a smartphone。

In other words, in Apple's eyes, the role of smartphones has quietly changed。

In addition to the chip, Apple is also thinking about the lens of the iPhone 15 Pro series.。iPhone 15 Pro comes with 48 million main shots (1 / 1.28 inches, OIS) + 12 million wide-angle (1.4um) + 12 megapixel 77mm telephoto (1um, OIS); iPhone15 Pro Max's main camera and wide-angle are the same as 15 Pro, but its telephoto has been upgraded to 120mm periscope telephoto, and OIS is supported, gradually moving closer to the professional level。

This also makes some people, can really rely on the iPhone 15 Pro series to undertake shooting tasks, take orders to earn money。

In addition, with regard to the USB-C interface, many people have only noticed that Apple needs to switch all its new smart devices to USB-C interfaces by the end of 2024 in accordance with EU regulations, otherwise it will be blocked outside the EU market.。However, what many people overlook is that after using the USB-C interface of the USB 3 specification, the transmission speed of the iPhone 15 Pro series will be as high as 10Gbps, which is 20 times faster than the USB 2 of the iPhone 15 standard version.。

Previously, when video producers shot too much material, they could only use the lighting interface or airdrop to hard pass。But now, the emergence of USB-C interface can make the iPhone 15 Pro series of high-speed transmission of video material into reality, Apple has taken a big step forward on the road to help users make professional-grade video。

So, just from the spy point of view, in many users to complain about Apple's computing power has been excess premise, iPhone 15 Pro series of ascension does not seem to be anything new。But from a professional production point of view, Apple in the video material input and video material output two aspects, have carried out an epic upgrade, this upgrade, has exceeded the scope of smart phones。

The same concept also applies to the Apple Watch Ultra 2. In this product upgrade, Apple directly upgraded this device from wearable to off-road.。

In addition to the well-known new features such as the S9 SiP chip, 3000 nit brightness, and 49mm titanium case, the most refreshing change in the Apple Watch Ultra 2 is the introduction of a new Ultra module dial。This dial can provide users with the most accurate real-time position data, not just horizontal coordinates, but vertical coordinates - down to a valley of minus 500 meters, up to a peak of 9,000 meters。

Considering that ordinary people generally do not have such extreme coordinate needs, so this Apple Watch Ultra 2 is also the main focus of a professional, off-road, outdoor。Apple wants to implant an awareness of high-demand consumers: what watch to use as a professional cross-country racer？Just pick my Apple Watch Ultra 2。

It is not difficult to understand why Apple to increase the battery life of the Ultra 2, charging a maximum of 36 hours, low-power mode up to 72 hours, this is entirely for the off-road players to consider。

The appearance of the "double finger mutual point" function is a surprise.。The meaning of this feature is that as long as the user wears the Apple Watch device, the index finger and thumb can be pointed at each other twice, you can give a variety of instructions to the Apple Watch。For example, answer the phone, turn on the notification that is being prompted, play or pause music, combine with iPhone to take pictures remotely, turn on silent mode, etc.。

What would have taken two hands to do, can now be done with two fingers。"Double finger mutual point" can be called the most practical function in the history of Apple Watch, there is no one。

Some people say that I am not a professional user, Apple Watch can be heaven and earth, intelligent full marks, and I have what relationship？Apple tells you that it considers, not conventional devices, but extreme devices; it considers, not the lower limit of the industry, but the upper limit of the industry; it considers, not the part where the device can meet everyone's needs in general, but the part where the device cannot meet everyone's needs in special circumstances.。

When Apple is enclosing extreme demand and deepening professional-level users' awareness of its products, you'll find that Apple is exploring a blue ocean outside of its regular user circle。What Apple has to do is to be the first to plant a flag on this isolated island of the blue ocean to prove that it was the first to come and that it will be here in the future.。