On March 11, it was reported that BYD's core management said at a recent internal communication meeting that BYD will mobilize all the advantages of technology and the upstream and downstream of the industrial chain, and use 3 years to fight a "liberation battle." The goal is to eat more oil truck market share.。

The media said that BYD will use three years to pull the new energy penetration rate to a new height, bringing the "liberation" of the new energy vehicle market, BYD's biggest reliance is the cost leadership brought about by technological advantages and scale.。

BYD: Bargaining butcher knife has not been put down

The price war initiated by BYD is tragic.。

From February 19, BYD began to release a number of models of the glory version, and played the "electricity than oil low glory attack" slogan。Compared to previous versions。The glory version of the model configuration upgrade, but the price has been reduced, the price reduction range of tens of thousands of yuan。

Qin PLUS and Destroyer 05 were the first to launch the Glory Edition.。The minimum price of these two cars is only 7.980,000 yuan, 20,000 to 30,000 yuan lower than the previous version。After BYD Qin PLUS and Destroyer 05 Glory Edition came out, car companies including Wuling, Changan Automobile, and Nezha Automobile chose to follow up on price cuts。

Things here, is still just an ordinary price war。However, with the development of things, we found that how BYD is more and more "crazy"。

On February 23, BYD held a Dolphin Glory Edition listing conference。At the meeting, BYD announced the official guide price of Dolphin Glory Edition 9.980,000 yuan - 12.980,000 yuan。And new Atlantis gray, heat wave crimson solid color appearance and other 3 designs; new front seat ventilation, 50W wireless fast charging and other 6 configurations。

On February 28, BYD held another super conference on the glory of the Han and Tang Dynasties.。At the press conference, BYD announced that the Honor Edition of the Han and Tang Dynasties had a minimum of 16.980,000 yuan, basically 20,000 yuan lower than before.。Specifically, the Han DM-i Glory Edition is priced at 16.980,000 yuan - 22.980,000 yuan, Han EV Glory Edition sells for 17.980,000 yuan - 24.980,000 yuan; Tang DM-i Glory Edition sells for 17.980,000 yuan - 21.980,000 yuan。In addition, the 2024 Han DM-p Ares Edition is priced at 25.980,000 yuan。

February 29, BYD official micro announced again, Song series also out of the glory version。Song PLUS DM-i Glory Edition sells for 12.98-16.980,000 yuan; Song PLUS EV Glory Edition sells for 14.98-18.980,000 yuan, down 20,000 yuan from the previous。On the same day, BYD also launched the B-class sedan "New King Bomb" -Seal DM-i Glory Edition, priced at 14.98-21.980,000 yuan。

In March, BYD also announced the new Glory model.。On the morning of March 1, BYD announced the Song Pro DM-i Glory Edition shock listing, the entry is high, the price of 10.From 980,000 yuan。Looking at BYD's posture, it may be necessary to "attack with glory" the models of the Ocean and Dynasty series.。

Now, BYD announced that it will continue to "launch a general attack" in the price war.。This shows that the Chinese new energy "brother" bargain knife is far from put down。

Behind BYD's crazy price cut: old car owners feel "backstabbing" joint venture car "pressure mountain"

But BYD this wave of crazy price cuts, but also let many old car owners feel "backstabbing."。"Don't treat old car owners as people" and "old car owners are worried" are not uncommon in BYD's official micro-comment area.。Some BYD owners brought up their cars for a month and then experienced a price cut, some even worse, only three days after the official announcement of the price cut。

At the same time, there are also friends and businessmen who feel "heartbroken."。In addition to the first wave of price cuts have car companies to follow up, the latter choose to follow up the price cuts of car companies are basically no.。It is estimated that when the car companies choose to follow up the first wave of price cuts, probably did not expect BYD will become more and more "crazy."。BYD didn't make much of a move last year when major manufacturers were desperately fighting a price war。Who knows BYD belongs to the "blockbuster" type, as soon as the whole wave of。Now these friends and businessmen estimate that they have already produced PTSD on the three words "Glory Edition."。

Although BYD's price cuts indiscriminately hurt many friends, it is widely believed that the joint venture will probably be the biggest victim of BYD's "glory attack."。When launching the Qin PLUS Glory Edition, BYD official Weibo once posted: "Last year, the Qin PLUS Champion Edition achieved the same price for gas and electricity, which directly destroyed the moat of joint venture fuel vehicles.。In just one year, the same price of oil and electricity has become a thing of the past.。The listing of Qin PLUS Glory Edition is a lore for joint venture fuel after the rise of the Chinese brand。"