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Nvidia AI GPU Cost and Pricing Strategy Revealed

NVIDIA's next-generation Blackwell series of AI GPUs, revealed at its GTC conference, are expected to be improved in terms of compute performance, energy-efficiency ratio, or memory capacity compared to the previous-generation H-series chips, which are likewise more costly.

Huang Renxun's disclosure has revealed Nvidia's (stock code: NVDA) costs and research and development investment in the field of artificial intelligence (AI) GPUs, implying pricing strategies for the next generation of chips. Nvidia's Blackwell series AI accelerators, announced at the GPU Technology Conference (GTC), will offer more options to meet the needs of different customers and are scheduled to begin shipping later this year.

Costs and R&D Investment: Nvidia CEO Huang Renxun revealed that the latest generation of "Blackwell" series AI GPUs cost approximately $30,000 to $40,000 each, with Nvidia's estimated R&D costs reaching $10 billion. Analysts estimate that the cost per unit of the previous generation H100 ranged from $25,000 to $40,000.

Pricing Comparable to Previous Generation: Huang Renxun hinted that the pricing of the new generation of chips would be similar to the previous H100, but costs are not only related to the chips themselves but also include expenses for designing data centers and integrating with other companies' data centers.

Blackwell Series AI Accelerators: Nvidia unveiled at least three Blackwell AI accelerators at the GTC, including the B100, B200, and GB200, which features two Blackwell GPUs and an Arm architecture CPU. The introduction of these new products will enrich Nvidia's product line in the AI field, offering customers more choices and is expected to further boost the company's performance and market position.

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