A few days ago, at the Samsung Galaxy Unpacked 2024 new product global conference, Samsung officially released the Galaxy S24 series models equipped with Samsung's self-developed model.。According to the official introduction, the S24 series is Samsung's first artificial intelligence (AI) mobile phone, each with built-in Galaxy AI。

In the previous CES 2024, Samsung has repeatedly mentioned AI, and in the near future today, it has fulfilled its promise - from real-time translation of calls to instant search, from image AI editing to AI zoom, through the use of generative artificial intelligence (GenAI), S24 shows Samsung's innovative way to achieve market differentiation path。

According to TM Roh, President and Head of Mobile Experience (MX) at Samsung, "AI will bring disruptive changes to the mobile industry and people's lifestyles.。As mobile devices become the main entry point for AI, Samsung Galaxy will become an open gateway for secure AI experiences worldwide。"

Galaxy S24 Overview

At the press conference, Samsung released a total of S24, S24 + and S24 Ultra three models, prices ranging from $799 to $1299, has now opened pre-sale, officially on January 31。

In terms of appearance, the S24 and S24 have a unified straight screen and aluminum bezel design, while the S24 Ultra, as a new form of the Galaxy S series, uses a titanium metal bezel and still retains a slight curvature at the edge of the screen.。

In terms of screen, Samsung did not do too much "deletion" on the screen of the S24 series this year.。S24, S24 + and S24 Ultra sizes are 6.2 inches, 6.7 inches and 6.8 inches, the resolution is 2340 × 1080 (S24) and 3210 × 1440 (S24 +, S24 Ultra); the whole system is equipped with the latest OLED screen, and supports 1-120Hz LTPO, thinner, more energy-saving and efficient; Fullscreen AOD full breath screen display automatically adjusts the screen brightness, which can minimize energy consumption; peak brightness also reached 2600nits。

For the S24 Ultra, its front display is equipped with Corning ® Gorilla ® Glass (Corning ® Gorilla ® Glass) with visual enhancement technology. Compared with ordinary glass, it can reduce the reflection of light to a maximum of about 75%, even in strong sunlight There is no need to worry about reflection, and the screen display effect and visual stability have been perfectly improved。

In terms of performance configuration, all three phones use the Qualcomm Xiaolong 8 Gen3 processor, as well as LPDDR5X memory and USF 4.Storage configuration for 0。Storage specifications, S24 +, S24 Ultra with 12 + 256GB and 12 + 512GB capacity, S24 Ultra also exclusive 12GB + 1TB large storage version; S24 has 8 + 128GB, 8 + 512GB and 12 + 256GB three options。

In terms of imaging, the front lens of the three phones is 12MP; the rear three-camera system is the same as the previous generation, including 50M OIS main camera, 12M ultra-wide-angle lens and 10M telephoto lens (supporting 3x optical zoom); while the S24 Ultra is exclusive 200MP OIS main camera and 50MP periscope OIS ultra-telephoto camera。

In terms of software, the S24 series uses Google's range of AI infrastructures (including Imagen 2, Gemini Pro and Nano large language models) and Qualcomm Snapdragon chips.。

It is understood that the Nano large-scale language model is Gemini's most efficient model on the Android 14 operating system (device side), while the Snapdragon chip is equipped with a neural processing unit to run AI models at low cost and efficiently.。As a result, Android developers can quickly deploy creative hybrid AI capabilities that benefit users around the world.。

Galaxy AI empowers competitiveness

All kinds of flagship configurations are just the carrier of Samsung's AI empowerment this time, and AI is the core competitiveness of the S24 series.。Galaxy AI can deeply empower users in new interactive ways, extending intelligent and personalized mobile experiences to more segmented usage scenarios。

As a deep partner of Google, Samsung and Google have joined hands to create many AI-specific features for the S24 series based on user habits, which bring many benefits to users in voice, text, image and video processing:

Search in circles

"Circle to Search (Circle to Search)" is the result of cooperation between Samsung and Google in image recognition and search, through the new search tool, users only need to long press the Home button, you can circle on any image, video or text, will immediately automatically search through Google images related content。This feature redefines mobile search methods, giving users an easy-to-use and efficient search experience。

Call real-time translation

The "Live Translate" feature is one of the AI highlights of the S24 series。When users make a phone call, they can start the two-way real-time voice and text translation function, and the content will appear on the split screen in the form of text, which is convenient for both parties to read.。

This feature can also be used without mobile network or Wi-Fi. The supported translation languages include 13 languages including English, Chinese, Korean, Vietnamese and Spanish。Not only that, based on the characteristics of the terminal-side AI, the entire call will be stored locally to ensure the privacy of the user's call.。

Notes Assistant

It is worth mentioning that, with the blessing of Galaxy AI, the S24 series is also equipped with three auxiliary functions for users, which brings far more convenience to users' work, study and other scenarios than ever before:

• "Note Assist" can create templates for different needs, and can automatically generate summaries and various text formats to make it easier for users to digest and understand the content of notes;
• “Transcription Assistant (Transcript Assist）”Support speech to text technology, but also its content can be translated and even summarized, further enhance the user's voice recording experience;
• “Chat Assistant (Chat Assist）”It not only supports real-time translation, but also recommends appropriate tone styles according to different scenarios, generating professional text expressions or eye-catching social tweet titles for users.。

Picture Assistant

In terms of image processing, the S24 series is equipped with the latest AI impact tool kit, which enables users to create images more freely through the camera of ultra-visual images:

• The Generative Edit function will adjust the position of the subject in the photo by itself, or eliminate the reflection in the photo with one click;
• Instant Slow-mo (Instant Slow-mo) function generates additional frames according to the motion of the movie, which can slow down the movie to watch at any time.。

Industry Response

Following the launch of the Samsung Galaxy S24 series, Canalys released a report stating that the launch of the series of smartphones is not just the launch of a new product, but also that "GenAI has become an integral part of Samsung's long-term product strategy, especially in the high-end and flagship segments."。

According to the report, it is estimated that by 2024, about 5% of smartphones shipped will have AI capabilities, and by 2027, this proportion can increase to 45%。Given that more and more smartphone manufacturers are looking for new growth opportunities, GenAI integration is a strategic priority for them to achieve innovation-driven growth.。

It is reported that, driven by the overall recovery of the smartphone market in 2024 and the new demand for AI phones, Samsung's target sales of smartphones in 2024 are at 2.More than 400 million units, about 9 percentage points higher than the company's earlier order forecast for 2023.。