OpenAI launches a new search engine, SearchGPT, powered by the GPT-4 AI model. It aims to provide information with clear sources, reducing concerns about errors and plagiarism, and can quickly and instantly provide answers with source links. It is expected to attract existing Google search users.

SearchGPT integrates search functionality into ChatGPT, offering a more natural and intuitive search experience. This not only increases the appeal of ChatGPT but also enhances user retention.

SearchGPT leverages the powerful capabilities of the GPT-4 AI model to read web information in real-time, providing accurate answers. Unlike ChatGPT, which relies on a pre-trained database, SearchGPT can update its knowledge base promptly, giving it a significant advantage in offering instant answers.

In addition to launching SearchGPT, OpenAI is actively applying its AI technology to more fields, such as integrating ChatGPT with Siri in collaboration with Apple and recruiting top management talent, aiming to maintain a leading position in the AI market. OpenAI is also seeking cooperation with publishers and media to ensure the legality and reliability of its AI products.

Google has long dominated the search engine market, but the emergence of SearchGPT may pose a challenge to Google, intensifying competition in the AI search engine market.

Google previously launched AI Overview, but it was criticized for inaccurate results, providing an opportunity for SearchGPT. The core advantage of AI search engines lies in their ability to offer more immediate and relevant answers, which traditional search engines cannot match.