Recently, Samsung officially launched a new generation of high-end flagship series Galaxy S24 series, which is said to be the biggest highlight of its Galaxy AI, causing widespread concern in the global technology community.。At present, the national version of the series has landed in the Chinese market, starting at 5,499 yuan.。

On January 25, Xu Yuanmo, Vice President of Samsung Electronics Greater China User Experience Strategy, and Chen Yifan, Vice President of Baidu, jointly announced that China's Samsung and Baidu Smart Cloud formally formed an AI eco-strategic partner to create multiple AI application scenarios for the Galaxy S24 series.。

At the launch of the GalaxyS24 series of national banks, Xu Yuanmo said, "Samsung and Baidu have long-term and friendly cooperation in the fields of search, online disk and smart car connection.。This time we are working together in GenAI to create multiple AI application scenarios for the Galaxy S24 series.。"

Chen Yifan said, "Since the launch of Wenxin Yiyan, we have been discussing the application in the mobile phone scene with Samsung in depth, and we expect the Galaxy S24 series of AI applications to bring an unprecedented experience to Samsung users.。"

Samsung's latest partnership with Baidu comes at a time when China's management of AI service permissions is becoming more stringent.。Globally, Samsung has announced a multi-year partnership with Google to use Google's Gemini AI technology to support the S24 series of models.。But in mainland China, Google and OpenAI models are not available, so Samsung has to shift the target of cooperation to China.。

Industry insiders say the substitution is likely the result of Google's limited influence in the Chinese market.。Although Android devices are widely sold in China, their add-on mobile services and app stores are not available and can only be filled by local companies through alternatives such as Tencent Holdings' WeChat.。

In August 2023, China established detailed regulations for domestic GenAI services, becoming one of the first countries in the world to apply the technical regulations, which have corresponding requirements for all content generated by GenAI (text, images, audio and video, etc.)。This year, the Chinese government will also update the guidelines and related regulations to supplement the requirements for AI-generated content.。

At the end of August of the same year, Baidu officially opened up to the public the text that can be used to build AI applications, and was subsequently widely used in other scenarios such as traditional industries to improve work efficiency.。In October, Baidu launched Wenxin Yiyan 4.0, and claims that it is "the most powerful version of the basic model of Wenxin One Word to date," with comprehensive enhancements in core competencies such as understanding, generation, logic, and memory, as advanced as OpenAI's GPT-4.。At the end of December, Baidu said that it had gained more than 100 million users in just four months after the release of Wenxin, successfully squeezing into the domestic GenAI market competition.。

Visible, Samsung and Baidu intelligent cloud cooperation is natural。One is to cooperate with Baidu to legalize the AI function of the S24 series in China, and the other is to favor the "powder absorption" of Wen Xin's words, and its function is not inferior to ChatGPT-4.。

As Samsung's first AI product, Galaxy AI will deeply integrate the Wenxin Yiyan big language model, providing users with real-time translation, intelligent generation and other GenAI experiences, so that the Galaxy S24 series has a more comprehensive and comprehensive AI application scenarios.。Not only that, the S24 series also inherits the "Circle to Search" function pioneered by Google, allowing users to intuitively search on text, images or videos with simple gestures, and quickly get accurate results from Baidu Search.。

Chen Yifan pointed out that in the future, Wenxin Yiyan will support more diverse scenarios, with a deep understanding of text, images, audio and video and other multi-modal data, as well as the precise ability to tap the personalized needs of users, to create more AI products close to user preferences and habits.。

Counterpoint Research predicts that shipments of AI smartphones will exceed 100 million units in 2024 and reach 5% in 2027..2.2 billion units, which is a huge challenge for Samsung and Baidu。Competition to incorporate GenAI capabilities into smartphones has intensified among China's major handset makers, citing such innovation as a key way to overcome the industry's prolonged downturn.。

However, Samsung's influence in China has weakened considerably over the past decade.。IDC's latest report shows that Samsung has failed to rank among the top five smartphone manufacturers in China。In 2013, Samsung's market share in China was about 20%, making it the largest smartphone manufacturer in China, until 2018, when the share had fallen to 1%, and since then it has been stagnant.。

Global market intelligence firm IDC predicts that by the end of 2024, the Chinese market will be equipped with AI-enabled terminal devices will exceed 70%, the proportion of AI terminals will reach 55%。Shen Shake, executive vice president of Baidu Group and president of Baidu Smart Cloud Business Group, previously said that the big model will be a key force driving the operating system and mobile applications into the next wave of growth, which will definitely bring about a second outbreak of mobile applications.。