On December 19, there were media reports that the Thai Royal 50R Group formally filed a lawsuit with the court, asking the court to award China Ruixing 10 billion baht in compensation for economic losses, which the court has accepted.。Ruixing responded by saying, "I can't understand it, but I'm shocked.。"

This week, Luckin Coffee and Starbucks released their new quarterly results.。According to the data, Ruixing's net income totaled RMB 7.2 billion, or 9.$86.8 billion; revenue on Starbucks' China side was 8.$40.6 billion, again behind Ruiyu。

If you compare Maotai to a young man's ideal and a latte to a young man's reality, dreams will one day shine into reality.。On September 4, Guizhou Moutai and Ruixing Coffee launched a joint product "Moutai Ruixing sauce latte" officially launched for sale, a time popular with Chinese young people's social circles.。According to Ruixing, this sauce-flavored latte uses liquor-flavored thick milk, contains 53 degrees Guizhou Maotai, alcohol content of less than 0.5 degrees, good to drink but not top。In terms of price, Ruiyu continues to focus on the people-friendly strategy, the sauce-flavored latte price of 38 yuan per cup, if through the relevant coupons, the price is expected to be reduced to 19 yuan.。For the question of whether you can drive after drinking the sauce-flavored latte, Ruixing's official applet also responded: although the alcohol content of the sauce-flavored latte is less than 0.5 degrees, but also not recommended for minors, pregnant women, drivers and people with alcohol allergies。Maotai's cross-border strategy to detonate the whole network is nothing new.。Last summer, the emergence of Maotai ice cream, had ignited China's ice cream market, making it quickly become the industry "top"。Up to now, Maotai ice cream is still growing, with a total sales volume of nearly 10 million cups, creating many sales myths.。In addition, according to news, the high-profile Maotai chocolate is also in preparation and will be listed soon.。Maotai frequently launches cross-border products, what do you want？According to the analysis, whether it is ice cream, coffee, or the upcoming chocolate products, its main target audience is young people.。Young people out of having a close social circle, eager curiosity, more likely to try these cross-border products, joint products。Young people's strong desire to share has gradually become a natural advantage of Maotai brand publicity。

On September 4, Guizhou Moutai and Ruixing Coffee launched a joint new product "Maotai Latte" officially listed。This "wine + coffee" new product quickly became popular on the Internet, and quickly became today's Ruiyu's explosive product.。

On August 1, global coffee chain giant Starbucks and local Chinese coffee brand Ruixing both released their results for the year to the end of June 2023.。