On December 19, there were media reports that the Royal 50R Group (50R Group, hereinafter referred to as "50R Group") formally filed a lawsuit with the court, requesting the court to award China Ruixing 10 billion baht in compensation for economic losses, which the court has filed for acceptance.。

The 50R group has a luckin coffee brand, which is almost identical in name and trademark to China's domestic coffee chain, Ruixing.。The only difference between the two is the direction of the "deer head" on the trademark.。Genuine Ruixing's deer head is right-facing, while pirated Ruixing's deer head is left-facing。

According to the report, 50R Group stated in its court filing that it had legally registered the Ruixing trademark with the Thai Ministry of Commerce in 2020 and that everything was done in accordance with Thai legal rules and procedures, and that it was allowed to use the trademark to operate a coffee shop business selling beverages such as tea and coffee.。But then China Ruixing filed a breach of the truth lawsuit with the Central Court of Intellectual Property and International Trade, accusing 50R Group of maliciously registering a trademark, in which the lower court ruled that the defendant, 50R Group, lost the case.。The group found the verdict unfair and filed a rebuttal in court, winning the case on December 1 this year.。

50R Group also stated that China Ruixing had repeatedly forced the plaintiff to stop using the trademark and repeatedly forcibly seized the other party's property before the court had made a final judgment, causing it to suffer serious economic losses.。50R Group also spent a lot of money on the lawsuit, for which the court ordered China Ruixing to pay a total of 10 billion baht (about 2 billion yuan) in compensation.。

In this regard, Ruixing's official Weibo said today (December 20) that the situation has yet to be verified regarding the claim of 10 billion baht by Thai fake Ruixing.。Ruixing also attached a sentence in Thai, which translated into Chinese as "I can't understand it, but I was shocked."。

For this "high imitation" that appeared on the streets of Thailand, Ruixing made a special statement in 2022 that it did not open a store in Thailand.。The Ruixing store in Thailand is a counterfeit store.。

As far as I know, Ruixing sued the relevant infringing party as early as 2021.。In November 2022, the first instance judgment was made in the case.。At that time, the Thai court ruled in favor of Ruixing and asked the defendant to revoke the registration of the relevant trademark and stop using the trademark.。But the matter did not end, the defendant then filed an appeal in March this year, and held another hearing in November this year.。

If the final verification found that China Ruixing this genuine really lost the case, although unexpected but also reasonable。

It is understood that 50R Group is a local enterprise with the background of the Thai royal family and the military government. Its industry covers retail, new energy, tourism, real estate, catering and other fields, and is a veritable "local snake."。

Moreover, the most important thing is that 50R Group holds the key to "trademark registration," which is the direct reason for its victory.。Although China Ruixing is genuine, it is not the first to register its trademark in Thailand, which gives 50R Group an opportunity to take advantage of it.。

And according to media reports, 50R Group's trademark squatting "victims" not only Ruixing, TikTok, Shell, Chow Tai Fook, Nongfu Spring and other famous Chinese brands of the trademark has long been the first 50R Group squatting。

Professionals at Thailand's Mandarin Law Firm said that because there is no trademark cooperation agreement between China and Thailand, according to Article 63 of the Thai Trademark Law, if the Thai version of Ruixing is the first to register with the Thai Trademark Office to use the trademark, then it has the right to engage in business in the field in Thailand, which is why Ruixing lost the case.。If China's Ruixing appeals to a Thai intermediate court to prove that it used the brand earlier and more influential worldwide, the court may reconsider its previous decision。In addition, there is a more "decent" solution, that is, China Ruixing privately negotiated with the other party, through the purchase of trademark ownership.。

The fact that the trademark was registered in Thailand will certainly sound the alarm for Ruixing's "sea strategy."。

According to the company's earnings report, the number of stores in Singapore reached 18 in the third quarter, adding 11 stores to the second quarter.。Although Ruixing's sea speed is far from its expansion in the Chinese market, the company still says it will continue to push forward with its sea strategy.。Guo Jinyi, Chairman and CEO of Ruixing, said: "In the future, we will continue to deploy overseas markets so that more consumers around the world can taste Ruixing's high-quality coffee.。"I believe that after this incident, the issue of registering trademarks in overseas markets will be put on the agenda as soon as possible."。