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Seres acquires Aito brand from Huawei, gains control in surprise deal

In order to 3.Aito's name now belongs to Seres after $4.4 billion acquisition from Huawei。Aito brand partnership with Huawei not affected。

Seres announced late yesterday that it would spend 2.5 billion yuan (3.$4.4 billion) to buy Aito trademarks and patents from Huawei。Aito is by far the most successful of Huawei's various partnerships with automakers, which are based on three different business models.。

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The most basic of these three models is that Huawei only provides components such as lidar and motors.。Then there is Huawei Inside, where Huawei provides smart cockpit and smart driving solutions, but does not participate in the design, production or manufacturing。Vehicle sales。While Aito is part of the most engaged HIMA (Harmony Intelligent Mobility Alliance) level, Huawei is also involved in other elements, including the design, production, sales, after-sales and other stages of the vehicle, but has not yet actually produced the car。

Aito is the first brand under the HIMA model, founded in 2021。The deal announced yesterday covers 919 registered or pending trademark rights and 44 appearance patents held by Huawei.。

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Although the assets were valued at Rmb10.2bn in May 2024, the deal appears to have focused only on changing ownership of the assets rather than making any changes to Aito's operations.。It should also be noted that Huawei transferred the Stelato trademark to BAIC New Energy in May and the Luxeed name to Chery last month.。

Aito, however, has been the most successful brand under HIMA, delivering 46,141 vehicles in June.。Oddly enough, in June, the more expensive the model, the better Aito's sales, with 17,241 units sold on the M9 and 18,493 units on the M7, but only 7,046 units were sold on the smallest and cheapest model, the M5.。

Both Seres and Huawei stressed that everything was normal and there was no fundamental change in brand operations.。Since the founding of HIMA, Huawei has taken great pains to convey the message that it does not produce cars。There is speculation that this is partly due to the desire to bring these brands to international markets。

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Source: Fast Tech

<p><img src="https://hawk-oss.hawkinsight.com//picture//202407/281075948_272.png" style="width: 100%;">Seres announced late yesterday that it would spend 2.5 billion yuan (3.$4.4 billion) to buy Aito trademarks and patents from Huawei。Aito is by far the most successful of Huawei's various partnerships with automakers, which are based on three different business models.。-Advertising-The most basic of these three modes is that Huawei only provides components such as lidar and motors。Then there is Huawei Inside, where Huawei provides smart cockpit and smart driving solutions, but does not participate in the design, production or manufacturing。Vehicle sales。While Aito is part of the most engaged HIMA (Harmony Intelligent Mobility Alliance) level, Huawei is also involved in other elements, including the design, production, sales, after-sales and other stages of the vehicle, but has not yet actually produced the car。Aito is the first brand under the HIMA model, founded in 2021。The deal announced yesterday covers 919 registered or pending trademark rights and 44 appearance patents held by Huawei.。- Advertising - Although the assets were valued at RMB10.2 billion in May 2024, the deal appears to have focused only on changing ownership of the assets rather than making any changes to Aito's operations.。It should also be noted that Huawei transferred the Stelato trademark to BAIC New Energy in May and the Luxeed name to Chery last month.。Aito, however, has been the most successful brand under HIMA, delivering 46,141 vehicles in June.。Strangely, in June, the more expensive the model, the better the sales of Aito, M9 sold 17,Of the 241, the M7 sold 18,493, but the smallest and cheapest model, the M5, sold only 7,046.。Both Seres and Huawei stressed that everything was normal and there was no fundamental change in brand operations.。Since the founding of HIMA, Huawei has taken great pains to convey the message that it does not produce cars。There is speculation that this is partly due to the desire to bring these brands to international markets。- Advertising - Source: Fast Tech</p>

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