According to online reports, according to Jin Shi, during Apple's earnings conference call, Cook was asked his views on future iPhone models in terms of form innovation. Normally, he would refuse to disclose information about future products, but this time An encouraging answer was given. Cook said: "I think there is still a lot of things in the future. Innovation in the iPhone is far from over, and there is still a lot of room for innovation in smartphones. I am extremely optimistic about our product line." Some analysts mentioned DeepSeek, currently the hottest model for deep research by China companies. Cook believes DeepSeek's artificial intelligence model represents "innovation that drives efficiency." "Overall, I think innovation that drives efficiency is a good thing."