Amazon launches new Alexa paid service, aiming to integrate multi-functional applications

According to a report by Business Insider, Amazon's internal Amazon documents show that it plans to launch an AI voice service codenamed "Banyan/Remarkable Alexa." The service will be available in a paid version and will focus on integrating multiple applications with key partners, such as:

• car service：与Uber合作提供叫车预约功能。
• Shopping and Logistics：与Instacart合作处理杂货购物需求。
• Restaurants and Entertainment：与OpenTable、Ticketmaster和Grubhub合作进行餐厅与票务预订。

The goal of the service is to attract at least 200 partners to join in the third year after launch, forming a highly collaborative ecosystem and further enhancing Alexa's position in daily applications.

Alexa AI emphasizes generative applications to help data integration and take action

亚马逊执行长安迪贾西(Andy Jassy)上月在财报会议上强调，生成式AI的下一步发展不仅是回答问题和整合数据，更重要的是Take action to complete the task。例如，未来的Alexa不仅能回答餐厅资讯查询，还能直接进行订位和付款操作。

According to the Wall Street Journal quoted internal information, Jasi continues to maintain close contact with Amazon's General Artificial Intelligence (AGI) team and expects that generative AI will become an important source of revenue for the company in the next few years, possibly reaching tens of billions of dollars.

AI agent applications are gradually becoming popular, and competition between enterprises and startups is fierce

Not only Amazon, AI proxy services have become a popular development direction in the technology industry. Huang Renxun, CEO of NVIDIA Corporation, said in October that companies will have a large number of "digital employees" or AI agents in the future, who will be able to collaborate with human employees to complete tasks in areas such as marketing, engineering, and supply chain.

In addition, AI startup Anthropic announced in October that it would launch a feature called "Computer Use" for developers, which allows AI to perform complex computer operations like humans, such as booking flights and hotels, filling out forms, submitting expense reports and conducting online research. Amazon has begun testing this technology, showing that it is actively exploring more advanced AI agent applications and further deepening the application scenarios of generative AI.