It is understood that Facebook's parent company Meta Platforms Co., Ltd. is recently launching a subscription service called "Meta Verified," which will provide paid users with exclusive account verification badges, as well as additional features and benefits.。Meta will first test the subscription offering in Australia and New Zealand later this week。

Currently, the subscription fee for the "Meta Verified" service is 11 per month..99美元。However, if the user uses the IOS application to make a purchase, they will need to pay 14.$99, which is due to the fact that Apple previously charged additional fees for content creators.。In addition, a Meta spokesperson said in an email that users with paid subscriptions will receive "active account protection, access to account support, and increased visibility and coverage" in addition to the verification badge.。

Meta's CEO Mark Zuckerberg announced the new offering via his Instagram channel, the "Meta Verified" subscription service, which launched last week and is currently available mainly on Facebook and Instagram, but subscriptions to both platforms will be independent.。

In recent years, because social networking companies rely heavily on advertising for their revenue, the emergence of subscription services has become a popular way for these companies to diversify their businesses.。Snap Inc. has a product called Snapchat Plus, and Twitter Inc. also launched its subscription product, "Blue V," last year, where account verification is a major selling point.。

Almost all of Meta's revenue comes from advertising, but the business can be volatile and severely affected by the broader economy.。Meta's business, for example, was hit hard during the epidemic and again last year during rising inflation。Launch of subscription products or will provide a more stable source of revenue for Meta。

However, it is clear whether Facebook and Instagram users will be willing to pay for a previously free service。Perhaps the most valuable aspect of the Meta subscription package is "raising awareness"。These days it's harder to stand out on Facebook or Instagram, even among the user's own fans。The company has started to push users to move to more content they might be interested in, not necessarily from people they follow.。

The company said the increased visibility would mean "prominence in certain areas of the platform - such as search, reviews and recommendations."。Unlike Twitter, which does not verify a user's identity through a subscription, Meta will require users to confirm their identity using a government ID to receive a verification badge.。