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Apple earnings beat expectations Greater China sales weak

Apple's first-quarter revenue and earnings per share beat expectations, iPhone sales rose, and it grew despite global pressure and challenges in the Chinese market.。

苹果超盈利预期 大中华区销售疲软

Apple Inc (ticker: AAPL) has released its financial quarterly report, beating market expectations on the London Stock Exchange and outperforming both in terms of revenue and earnings per share.。The tech giant's earnings per share hit 2.$18 against an expected $2.$10, revenue reached 1,195.$800 million, more than expected 1,179.100 million dollars。This performance marks the end of Apple's year-long revenue decline and a significant rebound.。

Product line analysis shows that product lines performed differently this quarter。iPhone sales, a key driver of Apple's revenue, unexpectedly rose nearly 6 percent to $69.7 billion, especially as it was the first full quarter to reflect the existence of the iPhone 15 market.。Mac revenue also increased slightly, to 77..$800 million, in line with expectations。

However, iPad revenue missed expectations, falling 25 percent to 70 percent..$200 million。This slippage is related to the absence of a new iPad model in 2023, which is the first time in the history of the product。For "other products," wearables such as AirPods and Apple Watch, despite an 11% year-over-year decline, are still at 119.$500 million sales beat expectations。

In terms of services and profit, Apple's services business, Apple Music and App Store, among others, saw an 11% increase in subscriptions to 231.$100 million, slightly lower than expected。Growth in this segment is critical given that the services business has higher margins than hardware sales。In terms of profit, Apple's gross margin almost reached 46% in the quarter。

In terms of regional sales, Apple achieved growth in all regions except Greater China。However, sales in Greater China (which includes mainland China, Hong Kong and Taiwan) fell by nearly 13%, raising concerns about Apple's position in its third-largest market.。CEO Tim Cook attributed this to strong currency volatility, noting that the decline was smaller after the currency adjustment.。

In terms of outlook and forecasts, Apple did not provide clear guidance for the upcoming quarter。However, the company's resilience to global economic challenges and continued innovation in product lines and services point to a cautiously optimistic outlook.。Investors can expect solid growth in core business areas such as iPhone and services, although global economic factors and competition in key markets such as China may affect its performance.。

Taken together, Apple's quarterly financial report demonstrates resilience and adaptability in a challenging economic environment, with key growth areas balancing weaker sectors.。While challenges remain, particularly in the Chinese market, Apple's diverse portfolio of products and services continues to drive its overall growth trajectory.。

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