Broadridge, a global fintech company, released its annual survey highlighting the adoption of artificial intelligence (AI) by financial advisors in North America.。The results of the fifth annual Boreger survey show that 56% of Canadian consultants use or plan to use generative AI in digital marketing, compared to 43% of U.S. consultants.。

In addition, the survey shows that financial advisors who communicate on a quarterly basis show a confidence level of 68%, surpassing their peers who communicate or communicate less frequently each year (51%); personalized content marketing is also a key factor for success, with 71% of participants expressing confidence in achieving their goals。

Use and perception of advisor artificial intelligence

Next-generation technologies, especially generative artificial intelligence, play a pivotal role in reshaping marketing。AI is an important generation tool, and consultants are exploring its potential for developing personalized content and marketing campaigns, automating tasks, and segmenting customers.。

Marketing is a business process for identifying, predicting and meeting customer needs.。In Forex trading, marketers perform a wide range of functions to help secure, secure or retain customers。In particular, newer forex brokers also need marketers。

In an increasingly competitive industry, well-funded marketing campaigns are critical to the survival and longevity of these companies。In Forex, marketers perform a wide range of functions to help secure, secure or retain customers。Advisors using artificial intelligence are reported to have a higher success rate in turning social media leads into customers, spending more time on marketing, and generating more website leads。

While marketing challenges remain, the survey shows a decline in the number of consultants with a clear marketing strategy。Only 20% of U.S. financial advisors and 21% of Canadian financial advisors say they have a clear strategy。The level of confidence among strategic financial advisors is significantly higher, 83% in the United States and 89% in Canada.。

Kevin Darlington, General Manager and Head of Broadridge Advisor Solutions, said: "There are still many concerns and issues surrounding the technology, so consultants should understand the risks and opportunities of leveraging generative AI in their digital marketing strategies in order to attract potential customers while maintaining compliance.。"

"Similarly, social media has become a popular tool to attract the next generation of potential customers, and social media should be effectively used to tap potential customers.。"

Social Media

Social media is also taking center stage, with 57% of Canadian advisors investing or planning to invest in social media, indicating that they are focusing on attracting younger customers, with LinkedIn and Facebook being the platforms with the highest conversion rates for potential customers.。

Financial institutions now use social media platforms to provide services directly through user accounts。Major collaborations such as Facebook's integration with PayPal and Twitter's partnership with Square Cash have highlighted the growing trend of social media as a channel for financial transactions.。

In addition, financial services companies can also adopt decentralized technologies such as blockchain。Blockchain consists of a digital network of blocks containing a comprehensive ledger of cryptocurrency transactions such as Bitcoin or other alternative coins.。In this sense, the blockchain is not affected by data tampering, so it is not only open, but also verifiable。Because blockchains are stored across computer networks, they are hard to tamper with。