According to media reports, Google is preparing to start producing Pixel smartphones in India as soon as next quarter。The move reflects Google's efforts to diversify its supply chain and is a strategic fulcrum for the company to enter the Indian smartphone market.。

Back in October, Google said it would produce phones in India by 2024.。Rick Osterloh, senior vice president of devices and services at Google at the time, said: "We see a greater opportunity to offer Pixel smartphones to more Indians.。"

Now, Google's Made in India program has begun to land。The latest report says that the production line of Google's high-end Pixel 8 Pro will be established in southern India in the next few weeks。Pixel 8 production line to be extended to northern India by mid-year。However, the report also mentions。The initial production of the above-mentioned mobile phones is not expected to be too large.。

Google has also said it is committed to enhancing the Pixel smartphone experience and expanding its nationwide service network.。As of last year, Google had 28 service centers in 27 cities in India.。In the future, Google may further increase its local service centers in India.。

Google increases its bet on India, or to diversify its supply chain。In the past few years, Google has been relying on Vietnam for mobile phone production and manufacturing amid the cooling of Sino-US relations.。

However, Google's mobile phone business has not been brilliant, and it is also true in India.。According to Counterpoint, in 2023, the top five brands in the Indian smartphone market accounted for more than 70% of the market, and the top five brands were Samsung, VIVO, Xiaomi, realme and OPPO.。Not even Apple, let alone Google。

However, Counterpoint's report also mentions that Google is among the fastest growing brands in the Indian smartphone market in 2023, and that Google is leading the way with a growth rate of 111%, which is another important factor in Google's decision to increase investment in local handset production in India.。

This production landing means that Google has joined the ranks of Apple and Samsung and has begun to enter the vast Indian market.。In recent years, the Indian government has adopted incentives and import controls to attract mobile phone manufacturers to set up local factories.。

Last year, South Korean tech firm Samsung Electronics announced the completion of its new factory in India, claiming it is the world's largest mobile phone manufacturing plant。It also follows media reports that Apple plans to more than fivefold its production in India over the next five years to about $40 billion.。