Visa launches\one-touch\card function in Egypt to increase digital payment adoption
Online reports, according to The Fintech Times, digital payment giant Visa has launched a "one-touch add" card function in the Egyptian market, allowing cardholders to add cards to digital wallets by simply touching Visa contactless cards on their mobile devices. Malak El Baba, country manager and vice president of Visa Egypt, said that the "one-touch add cards" feature will boost customer confidence and encourage wider adoption of digital payments. For card issuers, this feature reduces the risk of configuration fraud and related costs, simplifies the process of adding wallets, reduces customer service consultations, and improves transaction approval rates.
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