Tencent Takes Over Byte Two Game Studio Has Employees Joining New Company
In November 2023, ByteDance announced a massive business contraction in its gaming business.。In addition to the retention of some of the UGC and AIGC projects under development, games that are already online and performing well will be sought for sale.。
On March 14, according to the media, part of the game business previously abolished by ByteDance is now being taken over by Tencent, and employees have already joined Tencent's newly established subsidiary.。
Two-byte studio has been merged into Tencent Photonics
Specifically, Byte's original Shenzhen Gravity Studio's secondary tactical competition project (S1) and Jiangnan Studio's secondary open world project (J5) have been merged into Tencent Photonics Studio and established a new company, Saros Network Technology (Shenzhen) Co.。
According to public information, Tencent's wholly-owned subsidiary Saros Network Technology (Shenzhen) Co., Ltd. was established on December 21, 2023, and is registered at L9-01, Building 3, Qianhai Excellence Financial Center, 5033 Menghai Avenue, Nanshan Street, Qianhai Shenzhen-Hong Kong Cooperation Zone, Shenzhen.。
In November 2023, ByteDance announced a massive business contraction in its gaming business.。In addition to the retention of some of the UGC and AIGC projects under development, games that are already online and performing well will be sought for sale.。For projects that are not yet online, except for a very small number of technical projects, they will be shut down.。
For the abolition of the business, the morning light year said that there will indeed be business direction and organizational adjustments, will be more focused on the exploration of some innovative games and related technologies.。At the same time, it will also do a good job in the continuous operation of the online products to protect the rights and interests of players.。
Six years of hard work byte finally lost patience
ByteDance's gaming business dates back as far as 2017。At that time, byte believed that the game would create a very high contribution to the tremolo, so the byte team from the agent step by step, slowly to self-developed products, from light games, gradually to heavy games, the development is quite rapid.。With the blessing of banknote capabilities, Byte's game power rapidly expanded to 10 + studios, 4 major distribution platforms and 29 companies.。
In 2021, Byte's booming gaming business plunged into a cold winter overnight due to the hit of the game number policy。Not only the Shanghai 101 studio was forced to disband, but also the following year byte was forced to two-way integration of domestic and foreign business lines.。
Also in 2021, in order to reverse the decline, byte for $4 billion strong acquisition of Shanghai Mu pupil technology, intends to take down the company's explosive product "endless showdown"。However, contrary to expectations, Mu Tong Technology failed to obtain a license to distribute Endless Showdown in China for a long time, a delay that directly weakened Endless Showdown in China 6..The popularity of the 900 million players has also prevented it from becoming a fixture in the Hangzhou Asian Games e-sports competition, another major blow to the gaming business in the light year.。
In September 2022, the then 3,000-strong Lightyear launched its first major staff and project cuts.。It is reported that among the four self-research studios under Chaoxi, Shanghai 101 Studio was dissolved, and both Beijing Oasis Studio and Hangzhou Jiangnan Studio had 20% layoffs.。
Although in 2023, Dayi Lightyear finally got its wish to create its own original burst "Crystal Core," but Tencent and Miha Tour two left too little space for Dayi, Dayi need to continue to grab food in the tiger's mouth to get a little respite.。Finally, after six years of ups and downs, ByteDance's top brass have lost their last patience with the light-year。According to people familiar with the matter, senior management, including ByteDance founder Zhang Yiming and chairman Liang Rubo, has been dissatisfied with the performance of Daylight Year, as games developed by the division have struggled to retain players and have failed to launch a blockbuster game globally.。
To return to profitability, the main line byte is still seeking other game heritage for sale.
Against the backdrop of cost reduction and efficiency, Byte had to refocus on its most profitable advertising and e-commerce business, putting its limited eggs in the same basket for the time being.。At the end of October 2023, Byte first took its VR company PICO, layoffs of hundreds of people, the same reason is that PICO is in the field of hardware non-Byte beat good at, a few years down the results did not meet expectations, and do not see any hope for the future.。
According to Byte's second-quarter 2023 results, Byte's revenue during the reporting period reached $29 billion, up about 40 percent year-over-year, due to a surge in advertising and e-commerce revenue, a growth rate even higher than that of Fire FaceBook's parent company, Meta.。And, the financial data also shows that the game is no longer the largest advertiser of the byte, and the tremolo e-commerce is the most important source of cash for the entire byte beat.。In March last year, Liang told employees in an internal speech that ByteDance would focus on two core business areas: information platforms, including tremolo and TikTok, and e-commerce.。
Analysts said that for Tencent, the success of the two game studios that won the byte can increase the possibility of its game business segmentation track, increase product supply, because "the second element is not the specialty of Tencent's game product line," and Tencent took over the two studios are related to the second element.。In addition, Tencent can single-handedly take over the next two established research projects, which also have cost and manpower considerations.。
Currently, ByteDance is still seeking other game legacies for sale, but progress on various projects has been mixed.。It was previously reported that Oasis Studios, which developed Crystal Core, and is also the studio with the highest valuation of Byte Games, has found a buyer, while Planet: Restart continues to look for a buyer.。The byte side has not yet made a statement on the matter.。
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