March 28, in response to Vidda business defame millet first instance verdict lost, Vidda party said today: "at present only a first instance verdict, Vidda will also appeal within the legal time limit."

Vidda said, "the past three years, we put too much energy on product development, whether projection or TV, so that consumers have more quality and price options is our original intention, I believe that young people will continue to choose us. This lawsuit makes us also realize that in marketing we really still have shortcomings, the past three years, Vidda brand is also growing, I believe that the super new product in May will give consumers to express our sincerity."

It is understood that Vidda is Hisense's TV & smart projection brand. 2021, Vidda had released a number of posters, which were considered to be "connotations" and "maliciously denigrate" Xiaomi, causing widespread discussion, and then Xiaomi sued Vidda to the court. 

March 27, millet announced that the court recently made a judgment, Vidda was sentenced to insult millet company, a total of 550,000 yuan in compensation.

Xiaomi's legal department said in a letter: "About the case of our company v. Jushang Technology Company Limited commercial defamation, recently, our company received the first instance judgment: the court found that: Jushang company through its microblog account "Vidda official microblogging" released insulting and derogatory false information and misleading information, damaging Xiaomi's reputation and reputation. The court held that: through its microblog account "Vidda official microblog", Jushang published false information and misleading information that insulted and degraded Xiaomi, damaging its business reputation and product reputation, and the subjective malice was obvious, constituting commercial defamation. The court ordered: Jushang company in the "Vidda official microblogging" account top position, for seven consecutive days published a statement on the case of commercial defamation for millet to eliminate the impact of the company, compensation for millet economic losses of 500,000 yuan and 50,000 yuan of reasonable expenses."

On the same day, Xiaomi public relations department general manager Wang Hua said in a post: "Some of the means of bumper stickers are very clever, it is difficult to have a bad feeling, and even happy to interact. Some of the bumper is very poor, raw pull hard move pull a step on a rely on the attraction of war eyeballs to get traffic. vidda this matter believe that a lot of rice fans are concerned about, although the legal judgment is not as timely as we think, but justice will not be absent, we call on the industry to cultivate and promote a culture of fair competition, and guide the whole society to form a good atmosphere to identify with the fair competition, practicing fair competition. "

It is understood that Vidda is Hisense's youthful electronic tide brand. Vidda is positioned as a "cool tide" brand, from product design to publicity and marketing to strengthen the trend, personalized brand image, for example, in 2018 proposed to create "young parents preferred" TV brand, and "young parents preferred" TV brand. For example, in 2018, it was proposed to create a TV brand "preferred by young parents", which is diametrically opposed to Hisense's brand positioning of focusing on middle-class families.

Ao Wei data show that in 2022 Vidda became the top five brands of domestic TV online share, and in 2023 January-July Vidda TV domestic online share exceeded 10%, becoming the fastest growing technology Internet brand in recent years.