Apple's Vision Pro headset, which opens for pre-order on Thursday local time, costs $3,499 and will go on sale in the United States on February 2.。Vision Pro is Apple's first new product category since the launch of the Apple Watch in 2015.。While institutions such as Morgan Stanley and UBS are not optimistic that Vision Pro will sell like other Apple products such as the iPhone, Apple Watch and Mac, analysts are optimistic about its long-term potential。

Morgan Stanley analyst Erik Woodring said in a December report that Vision Pro's success is about its long-term potential.。UBS's David Vogt estimates that, assuming Apple ships about 400,000 units in 2024, Apple could generate about $1.4 billion in revenue from Vision Pro.。The entry-level Vision Pro is equipped with 256GB of storage space and M2 chips and costs $3,499, while there are also 512GB and 1TB models that cost $3,699 and $3,899 respectively。

Vision Pro provides a "spatial computing" experience that can be used as a virtual reality display, and can also fix multiple different applications and screens in the user's field of view and see the world around them at the same time。Apple's booking site requires customers to use an iPhone or iPad with Face ID to find the right size and offers a 12-month installment plan.。Apple's new mixed reality headset, Vision Pro, which opened for pre-order on January 19, 2024, showed strong demand within the first hour and is expected to begin shipping on February 2, 2024.。Due to high demand, the earliest delivery date for pre-orders has reached March 8, 2024 within one hour of the pre-order opening.。