At 14: 00 on December 28th, the Xiaomi car technology conference arrived as scheduled.。Lei Jun, chairman of Xiaomi Group, dressed in a dark gray suit, brought a technical "feast" of Xiaomi cars.。

Xiaomi's first car was named SU7. According to Lei Jun's previous introduction, SU is the abbreviation of Speed Ultra。"High performance is in Xiaomi's genes, Tesla says not to build slow cars, and we do the same.。"

Comparable to Porsche, Tesla

At the beginning of the press conference, Lei Jun mentioned that Xiaomi's goal is to be comparable to Porsche and Tesla, to build a dream car in the new era of the automotive industry, and to make a mobile smart space that looks good, easy to drive, comfortable and safe.。

As Xiaomi's first car, the Xiaomi SU7 is released in three colors: Gulf Blue, Jade Grey and Olive Green。For this car, Xiaomi's positioning is "C-class high-performance eco-tech sedan."。According to reports, the zero hundred acceleration of Xiaomi SU7 is 2.78s, top speed up to 265km / h, 101kWh large battery capacity, CLTC cruising range 800km。

Although Lei Jun mentioned earlier, Xiaomi SU7 does not have an accurate benchmarking vehicle。But he still said that in terms of driving and other mechanical qualities, the Xiaomi SU7 hopes to be comparable to the Porsche Taycan Turbo; in terms of intelligence, the Xiaomi SU7 hopes to be comparable to Tesla's Model S.。

Lei Jun built the first car to dare to say that it is comparable to Porsche and Tesla, is confident, its confidence comes from Xiaomi's "banknote ability"。

According to Lei Jun, the group invested about 3,400 engineers in order to build the first Xiaomi SU7, and the entire R & D investment exceeded RMB 10 billion, which is ten times the human and financial resources of its peers.。

Five major technical self-research

At the press conference, Lei Jun introduced in detail the five core technologies of Xiaomi Automobile in terms of motors, batteries, large die-casting, intelligent driving and intelligent cockpit.。

● Xiaomi Super Motor

At present, Xiaomi Automobile has developed three generations of power motor technology, has applied for 155 patents, and has authorized 60 patents。

The first generation, V6 / V6s, speed 21,000 rpm, has been mass-produced on the car;

The second generation, V8s, 27,200 rpm, this is the global power motor speed ceiling, officially identified by the expert group。Completely self-research and own production, 2025 car;

The third generation, pre-research carbon fiber intensified curing method, the laboratory has reached 35,000 rpm.。

● Xiaomi 800V silicon carbide high voltage platform

According to Lei Jun, Xiaomi 800V silicon carbide high voltage platform, the highest voltage can reach 871V。Using CTB integrated battery technology, the upper limit of the platform is 150kWh。There is also the industry's first inverted battery core design, which turns the pressure relief valve upside down, and in extreme cases quickly releases energy downward to maximize the safety of the passenger compartment。Thermal failure safety standards far exceed industry averages。

● Xiaomi Super Big Die Casting

At present, Xiaomi has built and put into operation a large 9100t die-casting plant, self-developed a complete set of die-casting island assembly line, a full set of 60 equipment, precise control of 433 process parameters, a single die-casting machine weighs 718t.。And self-developed a large die-casting material - millet Titan alloy。Moreover, Xiaomi is also the only car factory in China that owns the production of die-casting materials.。

● Xiaomi Intelligent Driving

Xiaomi full stack self-research intelligent driving underlying technology algorithm, self-research end-to-end perception model。Among them, Xiaomi's self-developed perception technology can sense range and dynamically adjust it。In addition, Xiaomi's self-developed end-to-end perception decision-making model is the first in the world to be applied to mass production vehicles.。Relying on the large model to more anthropomorphic real-time observation, dynamic adjustment to achieve ultra-high difficulty parking and other extreme scenarios.。

● Xiaomi Smart Cockpit

The Xiaomi Smart Cockpit, equipped with Xiaomi Surging OS, realizes the closed loop of "full ecology of people and cars."。The car is equipped with a flip-type instrument panel, two Xiaomi tablets in the rear seats, and the Xiaomi tablet application is ecological and seamless。Mijia equipment and account number free secret connection, no sense of getting on the car.。In addition, Xiaomi cars also support iPad and other Apple devices。

In addition to these five core technologies, Lei Jun also revealed a number of excellent indicators of Xiaomi SU7。

For example, the drag coefficient of the car has reached an astonishing 0.195, which is currently the best performance in the global production car。Low drag coefficient means better endurance and energy performance。

Xiaomi SU7 body, the use of steel and aluminum hybrid body, high-strength steel and aluminum accounted for more than 90%, the highest strength of high-strength steel 2000MPa。The structural design is also very prominent, and the torsional rigidity of the vehicle reaches 51000Nm / deg。

In the low temperature environment, the battery life retention rate of Xiaomi SU7 is higher at the same level, the air conditioner heats up faster at the same level, and the charging speed is faster at the same level。

Moreover, for the core and most expensive component of electric vehicles-batteries, Xiaomi has also spent a lot of thought。Lei Jun introduced, the current millet has built its own battery pack factory, in the field of battery has applied for 132 patents, has authorized 65 patents。

Price becomes suspense

After introducing a number of technologies of Xiaomi cars, Lei Jun still insists on keeping secret the price that the outside world is most concerned about.。This press conference is indeed, as he said before, only technology, not products.。

But Lei Jun still ruled out several "wrong options" for everyone.。For the previous 9.90 thousand yuan and 14.At the price of 90,000 yuan, Lei Jun responded, "Don't shout about 99,000 yuan, it's impossible! Anyone with this kind of performance and configuration will have to pay more than 400,000 yuan! So there's no need to talk about 149,000 yuan anymore, but we still need to respect technology!"

Before the press conference, Lei Jun mentioned that the current millet SU7 is in the trial production climbing stage, the official listing will take several months。"Regarding pricing, we haven't made a final decision yet.。However, the Xiaomi SU7 is a bit expensive。But please believe that what we do is' reasonably expensive 'and will definitely exceed everyone's expectations in terms of experience.。"

Regarding Xiaomi's non-disclosure of car prices, Zhang Junyi, managing partner of Oliver Wyman, an international management consulting firm, said in an interview with the media: "The reason why Lei Jun does not quote prices and only releases technology is mainly two points: first, he has his own price expectations;。"

Ultra-high exposure leads to controversy

Before this technology conference, Xiaomi cars have been on the hot search many times.。

First the company broke an internal employee leak, then was involved in a chip infringement case。Not to mention all kinds of millet car appearance photos, road tests, car price speculation news or news circulated on the Internet, triggered a wide range of discussions。

On the day before the press conference, Lei Jun also released a number of microblogs to pay tribute to Huawei, BYD, Ningde Times and "Wei Xiaoli" and other industry-related enterprises.。The company also put a number of giant screen advertisements to put "salute information"。

The named BYD and "Wei Xiaoli" also responded to congratulations.。For a time, you come and I go, good not lively。

And not explicitly named, such as Geely Automobile, its executives directly said on Weibo that Xiaomi's announcement was "over."。It is worth noting that Geely's high-end smart electric car brand Pole Krypton, the day before the Xiaomi technology conference, officially launched a new car on December 27 - Pole Krypton 007。However, due to the overwhelming news of Xiaomi cars on the Internet, the discussion of extreme krypton 007 has become less discussed.。

As to why Xiaomi only named a few car companies when paying tribute to the auto industry, Lei Jun said, "I met He Xiaopeng not long ago, and I told him that I would look at 'Wei Xiaoli' again after I built the car, and I thought it was really not easy for the three of you, so I had to pay tribute to you guys in a very formal way, so yesterday I posted a Weibo and wrapped a few billboards, but I didn't。"

"Someone asked me, why don't you pay tribute to FAW, FAW, Changan, SAIC, GAC, BAIC, Great Wall, Geely, Chery。In fact, everyone really misunderstood, I have been in awe of the entire automotive industry。When I decided to make a car, I immediately went house to house and paid my respects in person.。"

Millet car just opened a technical conference can trigger ultra-high discussion, but also let many car companies "open their eyes."。An industry insider said directly in an interview: "The traditional mainframe factory, the new forces have a count, we engage in car companies which have seen such a large flow."。With such a high level of attention, do you say it will stir up the auto industry？This is already obvious。He further said, "(Xiaomi) has obviously cut the attention of consumers, and at the same time there are extremely krypton new cars and 1 million units of Ean offline, but the attention is too low."。"You know, these two are considered" well-known faces "in electric cars, but they are still" beaten by Xiaomi without any power to fight back. "。In this regard, he joked that in the short term, the impact of Xiaomi cars on the automotive industry "may be to teach the car circle how to hold a press conference."。

Although the millet car has not yet been released to get the ultra-high traffic, but how much of these traffic can be converted into users is not easy to say。Since it is not a traditional car company, Xiaomi has to let users build confidence in it in terms of safety and reliability, which is not easy。

Also cross-border car building, Xiaomi has no chance of winning compared to Huawei？

Speaking of mobile phone manufacturers cross-border car, we have to mention Huawei。Huawei asked the world had previously appeared a burst - ask the world new M7, millet can copy Huawei asked the world's success, or unknown.。

Previously, IFC released a research report that the success of the Huawei department lies in its software advantages, hardware advantages and strong brand power, superimposed on the fire brought about by the over-expected pricing.。Xiaomi, on the other hand, is similar in nature to Huawei, with the same software ecosystem, Tier 1 (first-tier vendor) hardware, broad audience and cost-effective pricing, and is even expected to surpass Huawei in some areas.。Xiaomi's cost-effective, technological attributes and other characteristics fit the market competition in the era of intelligence, and the market trend in the era of smart cars also fits the competitive advantages of Xiaomi.。

In addition, IFC also mentioned that another "secret" for the success of Huawei's cars is that the cars in question have leveraged Huawei's strong marketing capabilities, while Xiaomi has also built a huge marketing system.。According to IFC, as of January 1, 2023, Xiaomi had a total of 1.20,000, covering 2,200 counties and cities, covering more than 80% of the country's county-level administrative regions.。After removing the smaller stores that cannot display exhibition cars, it is estimated that Xiaomi still has 500-600 stores available, surpassing Weilai (440), Xiaopeng (411) and Ideal (400).。If you refer to the expansion of Huawei Hongmeng Zhixuan, it is expected that Xiaomi will use the form of new stores to expand the coverage area, short-term or can reach more than 800, will enter the first echelon of the number of new power channels.。

Finally, IFC believes that Xiaomi has the potential to explode, which may affect the competition in the vehicle market and be transmitted to the upstream supply chain, which will reconstruct the competitive landscape of the subdivision track.。