On April 29, BYD released its financial report for the first quarter of 2024, citing lower-than-expected revenue due to intense domestic price competition and regulatory pressures from the West.

Lawyers argue that the Car Purchase Agreement contains a large number of provisions that are biased in favor of the interests of car companies, which are less protective and unfair to consumers。

From February 19, BYD began to release a number of models of the glory version, and played the "electricity than oil low glory attack" slogan。Compared to previous versions。The glory version of the model configuration upgrade, but the price has been reduced, the price reduction range of tens of thousands of yuan。

This spring, led by Tesla, the Chinese car companies were involved in a vigorous price war.。The wide range of price cuts, the number of participating car companies, has been talked about by everyone.。Entering the third quarter, Tesla began a wave of price cuts, three days after the announcement of its Model Y, Model S and Model X prices, officially become the "price butcher."。Affected by this, Chinese car companies have begun to follow suit: Weilai started from the user cost side, launched a limited-time discount, and adjusted the price of charging piles.。Nezha cars are not to be outdone, in the "Tanabata price" activities "bloodletting," the price of its models were reduced by 2.$60,000 to $40,000.It ranges from $90,000 and also provides $8,000 in financial discounts or replacement subsidies.。As a result, Nezha's full-line deliveries surged 21% in August.。Like Nezha, Pole Krypton is also one of the car companies that opened the "price reduction mode" in August, with price reductions of more than 30,000 yuan for each car series.。In the face of a comeback price war, some car companies are gearing up and others have already announced their surrender。At the recent Munich Motor Show in Germany, BMW Chief Financial Officer Walter Mertl looked quite confident when talking about the price war, saying that although China's electric car market is undergoing a price war, it has little impact on the high-end car market, and even expects BMW to sell more cars in China this year.。The BMW executive's statement is not unreasonable, after all, there is never a shortage of BBA fans in China。Also in the face of a price war, Gilles Le Borgne, Renault's executive vice president of engineering, appeared somewhat unconfident, admitting publicly to the media that Renault could not afford the high cost of a price war with Tesla and its Chinese counterparts, and that the best strategy for now was to maintain current prices and adjust fixed costs.。Indeed, the price war seems to be the price, in fact, the lowest cost of the car companies, if the fixed costs are high, it doesn't make any sense to go to war.。