The earnings report showed that Xiaomi's total revenue for the second quarter reached 88.9 billion yuan, significantly higher than analysts' expectations of 85.8 billion yuan, recording a year-on-year increase of 32.0%. Adjusted net profit was 6.18 billion yuan, up 20.1 percent year-on-year, again above analysts' expectations of 4.8 billion yuan.

In response to this rumor, Xiaomi's PR head Wang Hua has recently issued a statement to deny it and revealed some of the latest developments.

According to the latest weekly sales chart released by Li Auto, Xiaomi Auto only sold 2,100 units, ranking last on the list.

According to the latest report, Xiaomi's net profit and revenue in 2024Q1 both exceeded market expectations, mainly due to the growth in sales of smartphones, IoT, and lifestyle consumer products.

Recently, there are rumors that Xiaomi Motors has begun the development of a new platform, which will use an extended-range hybrid powertrain. The three planned products are all SUV models, positioned as family cars. These three models will be benchmarked against Ideal L7, Ideal L8, and Ideal L9. They will be based on the same platform structure through changes in wheelbase and number of seats to differentiate their products, but the price range will be lower than that of Ideal products. Xiaomi responded that the information was completely untrue. Xiaomi Motors is focusing on increasing production capacity, accelerating the delivery of Xiaomi SU7, and continuing to improve user service experience.

At the 2024 Beijing International Auto Show, Lei Jun said, "Although Apple no longer makes cars, Xiaomi SU7 supports Carplay and iPad in the car. Xiaomi SU7 is definitely the best car to support Apple's ecology. At the same time, Xiaomi will treat Apple the same way it treats Xiaomi users." Users can also experience the charm of the whole ecology of people, cars and homes.”

According to news on April 26, the 2024 Beijing Auto Show has officially opened. However, at the entrance of the Beijing Auto Show, Cadillac’s billboard read “The world should not be a large copy and paste” and “Be yourself generously in the sameness. ” and other words. This move was also interpreted by industry insiders as once again revealing the "connotation" of Xiaomi's plagiarism. Previously, in Cadillac’s new product warm-up posters, there were many pieces of copywriting that seemed to insinuate that Xiaomi cars copied Porsche.

On April 25, at the 2024 Beijing International Auto Show. He Xiaopeng, chairman of XPeng Motors, said in a media interview, "Ms. Lei's marketing ability is better than mine, but my technical ability must be stronger than him." He said that XPeng Motors will continue to improve its marketing capabilities.

On April 22, it was reported that Huawei’s Luxeed S7 was snatching orders from Xiaomi’s SU7. If you purchase any Zhijie S7, the 5,000 yuan deposit for locking the Xiaomi SU7 order will be directly deducted from the car price after you pay the balance. In this regard, Huawei insiders said that they had no knowledge of this. "There have been many consumers going to the airport for test drives over the past few weekends. The ability to deliver products on a large scale is also the focus of consumers' attention."

Recently, there are rumors that Luxeed S7 "cuts off" Xiaomi SU7 orders: as long as you purchase any Luxeed S7, the 5,000 yuan deposit for locking the Xiaomi SU7 order will be directly deducted from the car price after you pay the balance. In this regard, Lei Jun issued a document on April 22 saying that the current production capacity and delivery speed of Xiaomi SU7 are rapidly increasing, and the standard version and Max have been delivered ahead of schedule. "If users are really anxious to buy a car, domestic new energy vehicles are all good, such as LuxeedS7, NIO ET5, XPeng Motors P7 series, etc. You can also consider buying them."

On April 23, Xiaomi held a Xiaomi investor conference. Lei Jun revealed at the meeting that as of April 20, the number of Xiaomi SU7 units locked up had exceeded 70,000 units. Lu Weibing, president of Xiaomi Group and general manager of the Xiaomi brand, issued a statement saying, "Mr. Lei announced that the delivery target of Xiaomi SU7 in 2024 will exceed 100,000 units." It is reported that Lei Jun also said in his video: "There have been an overwhelming number of orders recently, and all my colleagues are working overtime to produce the cars as early as possible and deliver them to everyone as soon as possible."

Xiaomi Group Chairman Lei Jun announced on his official Weibo that as of April 20, the number of Xiaomi SU7 locks has exceeded 70,000, and Xiaomi's delivery target for the whole year will exceed 100,000.

On April 15, Citigroup predicted that the delivery volume of Xiaomi Group's SU7 would reach 5,000 to 6,000 units in April, and the annual delivery volume would be about 55,000 to 70,000 units. It is expected that Xiaomi will lose an average of 68,000 yuan per SU7 sold in 2024. The entire The car-making business suffered a total loss of 4.1 billion yuan. In response, a relevant person from Xiaomi Group responded: "This information may be biased. This report by Citigroup analysts was from April 2, and the hot sales of Xiaomi SU7 may have been underestimated. In the past few weeks, our Orders continue to increase, and we are also making every effort to improve our delivery capabilities.”

On April 2nd, Xiaomi's stock price closed at HKD 16.12, up nearly 8%.

In just 27 minutes, Xiaomi cars are set to exceed 50,000 units, while Lei Jun's previous first-year sales target is only 10,000 units.In other words, Xiaomi completed half of the 2024 KPI in half an hour.