Over this period of time, the enthusiasm for AI in corporate America has shown no signs of abating, and the number of mentions of AI and related terms in recent calls with investors has doubled compared to last year.。

The hottest topic on this quarter's earnings call - AI

Since OpenAI launched its ChatGPT chatbot last November, many businesses have been sitting still, scrambling to show that they are at the forefront of finding ways to use algorithms that can parse large amounts of information based on simple prompts or images to plan for AI to change the way businesses operate.。

For example, the online travel agency Expedia Group Inc.By accelerating the use of artificial intelligence and machine learning, including the integration of ChatGPT in iOS applications, its "performance has been improved."。Expedia Group Co., Ltd. reported a pick-up in total bookings in the first quarter。

Drugmaker Moderna Inc.It said it would open a technology center in Seattle that would help expand its artificial intelligence capabilities, while food maker Kraft Heinz Co..) said that these algorithms help reduce waste。

US Cryptocurrency Company Coinbase Global Inc.Chief Financial Officer Alesia Haas said the company is taking a closer look at artificial intelligence and how it will affect all of its businesses.。The largest cryptocurrency exchange in the United States is looking at how to improve the customer experience in a cost-effective way.。

It is reported that this sign increased the reference to artificial intelligence in the fourth quarter earnings conference call of most enterprises by 77%。And the pace was also faster on a conference call in the first quarter of this year.。Data show that up to now, 1072 companies in the S & P 500 index have mentioned the topic of artificial intelligence in the post-performance conference call.。

From Google's parent company Alphabet Co., Ltd. to the retail giant Amazon are no exception, even has been addicted to the "meta-universe" Meta Platforms also focused on the topic of artificial intelligence in the conference call, but its large-scale cost of the "meta-universe" is just a hasty.。

Specifically, last week, Silicon Valley giants released their first-quarter earnings, with Microsoft CEO Satya Nadella (Satya Nadella) mentioning the topic of artificial intelligence 31 times in his opening remarks at the company's earnings call, focusing on how the technology is affecting the company's productivity, enterprise applications and the effectiveness of the new Bing.。

Alphabet's Sundar Pichai also said the two letters of AI as many as 34 times during the earnings call, calling on companies to apply AI to their productivity and advertising products.。Of course, he also mentioned how Google will soon bring generative artificial intelligence to its search business.。

Then there's Meta's Mark Zuckerberg, the CEO who was caught off guard as he adopted the necessary AI hardware and software to fuel the company's growth, talking about AI 22 times during his earnings call.。

Apple says nothing about AI？

But there's a technology company that's not going with the flow.。After the U.S. stock market on Thursday, Apple reported better-than-expected second-quarter sales, giving the big tech companies another win in the earnings season。Unlike other company executives, Apple's CEO Tim Cook did not highlight the company's AI efforts in his opening remarks.。

In fact, Cook did not mention the topic at all in his previous statements.。The only time the CEO has raised the subject was at the instigation of Credit Suisse analyst Shannon Cross.。The analyst asked about Cook's thoughts on generative AI and where he thinks it will go, but Cook downplayed the details。

This is in stark contrast to the earnings call between Microsoft, Google parent Alphabet and Facebook parent Meta, where their respective CEOs repeatedly talked about their various efforts in artificial intelligence.。

Although Cook did not mention topics related to artificial intelligence in his statement, the market is still confident about the technology company's follow-on development, and its shares rose nearly 5% in U.S. stocks overnight.。However, while Apple does not mention AI, it is not completely free of AI, and almost every product the company offers makes use of AI and machine learning.。

Cook expressed cautious optimism about the large number of new AI services, saying that while the potential for these services is huge, "there are still many issues that need to be resolved."。

During Thursday's earnings call, Cook noted that Apple already uses artificial intelligence across most of its product lines, including features like fall detection and ECG power added to its smartwatch, the Apple Watch.。He said the company will continue to add the technology to more products, but it will need to be "well thought out."。

In addition, Apple will hold its annual WWDC developer conference next month, during which it may make some announcements about generating artificial intelligence.。

But unlike other companies, Apple's philosophy is to let the technology largely fade behind the scenes while using its products as a means to an end.。In other words, Apple's decision to adopt generative AI wants users and investors to focus more on how the technology helps its products than on the technology itself.。