3On April 24, Meituan released its 2022 annual results announcement.。Financial data show that Meituan's revenue in 2022 reached 2,199.500 million yuan (RMB, the same below), up 22.8%; adjusted net profit of 28.300 million yuan, a loss of 15.6 billion yuan in the same period last year.。Revenue in the fourth quarter of last year 601.300 million yuan, up 21.4%; adjusted net profit 8.29.1 billion yuan, a loss of 39.400 million yuan, to achieve a turnaround。

Conscientious and multi-line business, steady and steady, the US delegation will eventually keep the overall situation.

Despite the challenges, Meituan basically withstood the test in 2022 and had a bright performance in Q4, achieving a turnaround year-on-year.。

By business, despite the negative impact of the macro environment, Meituan's core local business segment will achieve 17% in 2022..6% revenue growth。In addition, the segment's operating profit also increased by 56% year-on-year..8% to $29.5 billion, while its operating margin increased from 13% in 2021..8% to 18.4%。In 2022, Meituan's food and beverage delivery business achieved stable and high-quality growth, with a peak of 60 million orders per day.。In addition, the company continues to iterate its business model and optimize its business operations to meet the needs of a wider range of consumers.。

Meituan Flash PurchaseIt is another important part of Meituan's core local business division.。In 2022, Meituan's annual trading users and annual active merchants both grew by nearly 30% year-on-year, and the peak single-day order volume in December exceeded 11 million.。In response, Meituan said that the company effectively uses its experience in instant delivery and location-based operations to meet the growing consumer demand for a wide range of e-commerce products.。At the same time, Meituan in the demand side and supply side of the two-way force, to help Meituan flash purchase to strengthen the user consumer mind.。

In terms of distribution networks, Meituan has given its full attention to。Meituan says its distribution network is at the heart of its food and beverage takeout and Meituan flash sales business, and has been a competitive advantage。The company strives to create more jobs, continuously improve rider benefits and safeguard rider rights while ensuring capacity and improving efficiency.。

At the same time, Meituan's store, hotel and tourism business has been negatively affected by repeated outbreaks of the new crown epidemic and ongoing epidemic prevention and control measures in 2022, and the business suffered the same degree of decline in Q4 and Q2 in 2022.。But Meituan also said that despite external challenges, the company's arrival, hotel and travel business remained solid year-on-year growth in the number of active merchants in 2022.。

New Business SegmentIn 2022, segment revenue increased by 39% year-on-year, mainly driven by growth in the merchandise retail business..3% to $59.2 billion。At the same time, segment operating losses narrowed to $28.4 billion and the operating loss ratio improved to 47.9%, which is mainly due to the operational efficiency of the retail business.。In terms of Meituan optimization, the company upgraded its brand to "arrive at the supermarket the next day" and strengthened its nationwide logistics network to enhance the timeliness of its operations.。Meanwhile, Meituan also recorded strong growth in the fourth quarter of 2022 due to surging demand.。

Hard and soft "retail and technology" two wings fly together digital means to help enterprises high-quality growth.

2022Meituan continued to increase its investment in scientific research in key areas, with annual R & D spending increasing 24% year-on-year to 20.7 billion yuan, a record high.。

In response, Wang Xing, founder and chairman of Meituan, said that in 2022, we will continue to provide hundreds of millions of consumers with assured goods and convenient services, helping millions of merchants to expand online operations using digital means, thus driving more consumption and creating more jobs.。

In 2023, the company will continue to implement its retail + technology corporate strategy to bring consumers a rich choice of products and services, promote local consumption recovery and create jobs.。While optimizing the instant distribution network, the company will also continue to expand its product coverage from catering to non-catering categories, including fresh food, necessities and medicines, and will further strengthen the consumer mindset of convenience and everything at home.。On the merchant side, the company will continue to optimize its comprehensive services and online marketing tools to help merchants improve operational efficiency and generate more revenue in the post-epidemic era.。

In response to concerns, Meituan's financial report meeting attracted attention from all parties

During the 2022 earnings call, Wang Xing answered a series of questions about the high level of interest in the U.S. Mission.。

On the issue of short video platforms such as Douyin entering the takeaway industry, Wang Xing said that from the consumer's point of view, Meituan can meet their daily needs for various price products and various consumption scenarios, and can provide them with efficient instant delivery and a variety of food and beverage takeaway options.。In contrast, the business model of the short video platform can only provide services to consumers who do not have strict requirements on delivery time in very limited consumption scenarios.。In addition, the revenue conversion rate and transaction efficiency of the short video platform catering delivery service are also relatively low.。From the merchant's point of view, Meituan can empower the daily operations of small and medium-sized businesses, while the live broadcast mode of the short video platform is mainly used to meet the short-term promotion needs of chain enterprises, while the use of short video platforms by small and medium-sized catering takeaway merchants is not economically beneficial.。

In terms of business expansion, Wang Xing said that he would officially launch the takeaway business in Hong Kong and launch a new brand, pointing out that the expansion of Hong Kong takeaway business can be used to explore the international market in preparation, but will carefully expand overseas business to ensure that profitability is not affected.。

"Mountain Rain Coming" Shakes Voice to Sell Outside Market Are You Ready for Meituan？

In fact, the market was paying a lot of attention to Meituan's earnings before they were released.。Investors are concerned, in addition to the earnings report itself, more importantly, in the face of strong rivals to break into the market chaos, the United States group to carry how much。

Second half of last year, Shake Tone announced the entry of catering takeout, and quickly with Dada, flash delivery, SF city reached a "group purchase distribution service," menacing.。As the "traffic responsibility" of the short video platform, Douyin has a large number of daily active users in China.。These users have not only formed a relatively stable user base, but many users have developed certain consumption habits in the early stages of product use.。It can be said that "tremolo" this time into the field of takeout, is "prepared."。

Nevertheless, CITIC Securities still pointed out that Meituan is still in the absolute leading position in China's food and beverage takeaway market, the agency estimates that its market share is close to 70%, has built a clear consumer mind.。Secondly, in terms of merchants and capacity scale, Meituan is also much stronger than the tremolo.。The agency noted that as of Q3 2022, Meituan Takeaways had covered 99% of the country's county-level areas.。In addition, the number of active riders in the U.S. Mission has exceeded the 5 million mark and is increasing.。

On the whole, Meituan's financial report still brings some positive signals to the market, on the one hand, it shows that domestic Internet companies are picking up, on the other hand, it shows that the macroeconomic environment is beginning to improve, and enterprises are beginning to compete fully with each other.。So, Meituan has only one goal left for 2023, to try to improve its profit margin。