According to online reports, data analysis company Helika released a report saying that the Retention rate of Telegram game users "hovers between 5 and 20%, far below the traditional game benchmark (20% to 30%)." The analyst company also said that disappointing airdrops, especially the "Hamster Kombat" airdrop, caused the "excitement" of Telegram's click-to-money game to dissipate. After the airdrop, Hamster Kombat's user base plummeted from 300 million in August to 41 million in November. The company added: "As the appeal of easy airdrop funds wanes, the number of DAUs/MAUs in similar apps has declined, and activity across the ecosystem has declined."