According to online reports, people familiar with the matter revealed that Travala, a crypto-travel platform supported by Binance-backed, received an unsolicited acquisition intention at the end of 2024. The company's revenue in 2024 will exceed US$100 million and is expected to grow exponentially in 2025, and its current valuation may exceed US$100 million. It is reported that Travala's advisory team has approached a number of online travel giants including Booking.com, but the latter has declined the acquisition proposal. As an important minority shareholder, Binance has decision-making power in this potential acquisition.