6Month9Day, according to media reports,MetaWill launch a new app that will target and compete with Twitter。

The new standalone app will use Instagram's account system to automatically populate user information。Meta has been developing the app since January, with the internal code name "Project 92," and the official name may be Threads.。Chris Cox, Meta's chief product officer, showed off the product to employees at the plenary session and called the new app "our response to Twitter."。

Meta's new app will use Instagram's account system, incorporate pre-existing user information onto the platform, and integrate with ActivityPub。ActivityPub is a decentralized social media protocol designed to connect users "social media platforms and accounts into a manageable system.。Social software based on the ActivityPub protocol allows users to easily switch flows between platforms without losing the friends and contacts they have accumulated on a particular platform。

The new app was chosen to be based on the ActivityPub protocol, on the one hand, because for a long time Meta's Facebook and Instagram were like a closed "walled garden," where users' content and contacts were locked on both platforms and could only be beautiful on their own.。The new app will allow users to bring their accounts and followers to other ActivityPub-enabled apps.。

Meta, on the other hand, wants to draw on some of the other decentralized social platforms that have recently become Twitter rivals, such as Mastodon and Bluesky.。Mastodon is an ActivityPub-based Twitter alternative that doubled its user base after Elon Musk took over Twitter in 2022.。Bluesky, backed by Twitter co-founder Jack Dorsey, has also attracted a number of high-profile users since its launch earlier this year.。

Musk has been dogged by controversy since he bought Twitter in November for $44 billion.。The most critical of these is the increase in hate speech on the platform due to Musk's relaxation of content review rules and the restoration of banned users.。

Cox said the company's goal for the app is to be "safe, easy to use, reliable" and ensure creators have a "stable place to build and grow their audience."。He told staff: "We hear all the time that creators and public figures are interested in having a platform that operates sensibly."。He also claimed that celebrities such as DJ Slime were already interested in the app and were in discussions with famous supporter Oprah and others.。