Recently, the People's Bank of China updated the licensing information for major changes in non-bank payment institutions。According to the official website of the People's Bank of China, it has agreed to change the company name to "Petal Payment (Shenzhen) Co., Ltd."。

According to public information, this "Xunlian Zhifu" was originally a wholly-owned subsidiary of Huawei, but this time it was renamed "Petal Payment" to represent Huawei's payment business.AlreadyFrom the inside to the outside, Huawei's mark has been thoroughly marked.。

Petals paid for "past lives"

The predecessor of "Petal Payment" "Xunlian Zhifu" did not originally belong to Huawei.。

According to public data, "Xunlian Zhifu" was originally established in June 2013, funded by ZTE Software Co., Ltd., with a registered capital of 200 million yuan.。

In January 2018, there was a shareholder change in "Xunlian Zhifu," ZTE Software completely withdrew from the stage, and "Xunlian Zhifu" was changed to a wholly-owned subsidiary of Shanghai Voreo, becoming a payment institution under the company.。The company was founded in 2015, is a number of domestic securities institutions, Internet companies and financial services institutions in a market-oriented way to jointly initiate the establishment of information technology integrated services enterprises, strong strength.。

In March 2021, Huawei officially entered the "Xunlian Zhifu"。In the same month, "Xunlian Zhifu" again made industrial and commercial changes, Shanghai Wareo Information Technology Co.。Since "Xunlian Zhifu" was approved by the People's Bank of China to carry out payment business in 2014, Huawei has essentially obtained the payment license through 100% control of the company at this time.。

From May 2021, according to the official website of "Xunlian Zhifu," Huawei's payment service technology and functions will be provided and operated by "Xunlian Zhifu."。In June 2022, Huawei successfully registered the trademark "Petal Payment," valid until June 20, 2032。Why design the icon of "petal payment" separately？Since Huawei's corporate logo is 8 petals, Huawei hopes to build its products into a series of brands through the petal logo to strengthen user awareness.。For example, Huawei's editing software is called "petal editing."。

From March 2021, Huawei Holdings "Xunlian Zhifu" began, and then in October 2023, the People's Bank of China approved "Xunlian Zhifu" renamed "Petal Payment," in a short period of two and a half years, Huawei from the equity, to the registered trademark, and then to the name change, it can be said that the payment business from the inside out, completely into the bag, complete closed-loop.。

"Petal payment" on the line: for Huawei mobile phone ecological empowerment

At present, in the payment business market, Alipay and WeChat Pay have occupied an absolutely dominant position, forming an unbreakable duopoly pattern。According to media statistics, the combined market share of the above two has exceeded 80%。In this case, the market is worried that "petal payment" into the payment business market, even if backed by Huawei, I am afraid it will not escape the fate of being eliminated.。

In this regard, Ma Chuanyong, president of Huawei Terminal Cloud Service Payment BU, said that Huawei's entry into the payment field is not to compete with WeChat and Alipay to grab market share, nor will it fight a price subsidy war, but hopes to be able to pay the experience well.。He went on to say that Huawei payment is not essentially to make a strong confrontation with everyone, nor is it necessary。As things stand, industry partners are doing well enough。

Ma Chuanyong is Huawei's payment business, in 2021, when Huawei just acquired "Xunlian Zhifu," Ma Chuanyong began to serve as the general manager of "Xunlian Zhifu," in Huawei's payment business to enjoy an absolute say.。

Before the name change of "Xunlian Zhifu," Ma Chuanyong said that Huawei Pay and WeChat Pay and Alipay are not competitive, they are Huawei's partners, Huawei Pay is currently mainly focused on user experience innovation and improvement, positioned in the innovative full-scene payment platform.。

To cooperate not to compete, which is rare in today's business world。But on Huawei, this logic can also be understood。After all, on September 25 this year, Huawei held the autumn full-scene new product launch conference, Huawei's managing director, terminal BG CEO Yu Chengdong has made a military order, said to do a good job of the new Hongmeng ecological HarmonyOS NEXT, and "fully launch Hongmeng native applications, open a new chapter in Huawei's mobile application ecology."。According to this strategy, Huawei has divided the role of "petal payment" - to empower Huawei's mobile phone ecosystem.。

Ma Chuanyong said, Hongmeng ecology is facing a multi-terminal, multi-industry scenario, the future is not only in mobile phones, tablets, cars, and even the future in the KTV song machine, advertising screen, these places may have Hongmeng, Huawei payment is the underlying infrastructure of Hongmeng ecology, through the payment capacity and Hongmeng system deep integration, Huawei developers, partners can directly complete the business closed loop in Hongmeng ecology, users can。So Huawei Pay is not only a mobile payment, but also an innovative full-scenario payment platform, which is Huawei Pay's differentiated positioning in the industry.。

On the morning of October 17, for this renaming event, Huawei said, first of all, the essence of the renaming is to speed up the construction of Hongmeng ecological infrastructure, because Huawei payment for the whole scene multi-terminal;。

According to Huawei's 2022 annual report, Huawei Wallet has more than 100 million monthly active users.。Faced with such a large user base, the analysis said that Huawei's greatest competitiveness is reflected in its own product ecosystem, such as the vast number of users of Huawei mobile phones and related ecological products, the recognition of Huawei's brand by the Chinese people, and the influence of Huawei's mobile phone upstream and downstream supply chain.。