On December 19, an entry "Three employees of Xiaomi Motors were dismissed from the seminar without permission" rushed into the hot search.。And this hot search comes from the latest news of Xiaomi's spokesperson.。

Xiaomi Cars Encountered Leaks Again

For the recent online batch of millet car photos and rumors, millet to the outside world to introduce the company's investigation results。On December 17, two employees from two self-media, in the case of signing the "Confidentiality Commitment," knowing the obligation of confidentiality and the corresponding penalties, intentionally leaked the confidential shooting content without permission.。As verified by the Xiaomi Group's confidentiality management team, the above two have admitted their breach of confidentiality obligations.。After communication with the media to which they belong, the two parties will pursue the responsibility of the two persons and the media to which they belong for leaking secrets in accordance with the corresponding provisions of the signed Confidentiality Undertaking, including but not limited to public apologies and fines.。

At the same time, Xiaomi internally verified that in November and December this year, three former employees of Xiaomi's auto department participated in the so-called "Xiaomi Auto Seminar" organized by external brokerage firms and investment institutions without permission for the purpose of collecting "consulting fees" during their tenure, creating and disseminating a large number of erroneous and false information, seriously misleading the market and disrupting the normal business development of Xiaomi Auto.。

The above three employees are from Xiaomi's electronic control system and software team, die casting process team and mass production quality team.。They have seriously violated the company's relevant guidelines and confidentiality obligations, and the Xiaomi Group has dismissed them, never hired them, and pursued legal responsibility in accordance with the law.。At the same time, Xiaomi Group reserves the right to pursue legal liability for brokerage firms and investment institutions that organize related activities.。

As early as December 17, the network appeared on the millet car real car shooting scene photos, it is reported that the media leak led to。At that time, it was reported that Xiaomi had locked in the leaked media and that the confidentiality agreement signed between the two parties amounted to RMB 3 million.。If the news is true, Xiaomi has already advanced three million yuan before it is released.。

But when the leak first broke, some netizens suspected that this was Xiaomi's "self-directed and self-acted," in order to stir up the heat.。The latest response from a Xiaomi spokesperson is also considered to shatter conspiracy theories from the outside world。

It is worth mentioning that this is not the first time that Xiaomi cars have encountered leaks。In January this year, the early design draft of the front and rear bumpers of Xiaomi Automobile was leaked。After investigation, the leakage of the design draft was due to the mismanagement of its downstream suppliers by a molding technology company in Beijing, a partner of Xiaomi Automobile.。Xiaomi proposed 1 million yuan of economic compensation to the partners involved according to the Confidentiality Agreement.。

The repeated leaks of Xiaomi cars also reflect the public's curiosity about Xiaomi cars.。Although Xiaomi's "photo" has previously appeared on the website of the Ministry of Industry and Information Technology, more data on the car itself has attracted the attention of many people.。It is precisely because some media have smelled this "market demand" that they take the risk of making such a breach of confidentiality agreement.。

Lei Jun: worried about millet car is not fire, more worried about too fire

Lei Jun, the founder and chairman of Xiaomi, once had a famous "tuyere theory," that is, entrepreneurship, is to be a pig standing on the tuyere, the tuyere stands right, the pig can also fly up。

This "tuyere theory" is widely circulated on the Chinese Internet, and it is also a principle that Lei Jun has been practicing - follow the tuyere.。

In 2021, Xiaomi announced a cross-border car, which caused a lot of controversy.。In this regard, Lei Jun has responded in an interview: "must follow the wind。At this moment, the tuyere is in the smart electric car。Smart electric cars have become the convergence of the automotive industry and consumer electronics, and if you don't do it, you're out of date.。"

On December 17 this year, Lei Jun once again mentioned the "tuyere theory" in an interview with CCTV.。Lei Jun believes that millet car, there will be a lot of natural advantages。Because today's smart electric vehicles are essentially the integration of the automotive industry and the consumer electronics industry.。He said that the chairman of a car company once told him that a smart electric car is actually a large mobile phone with four wheels。This shows that the two industries are highly integrated.。

Lei Jun said that entering the automotive industry is challenging for Xiaomi, but overall the difficulty is controllable。He said: "Three years ago, I thought it was very difficult to build a car.。I set a principle, called "keep the right surprising."。"

According to Lei Jun's explanation, being upright means fully respecting the laws of the automotive industry, using the mature technology of the automotive industry to ensure that the first car can be done well, and innovating under this premise is called surprising.。

In addition to "keeping the right," Xiaomi's second strategy is to "invest ten times."。Lei Jun said that the average car company to do a car, about three or four hundred people, about 1 billion, 2 billion research and development funds, many car manufacturers are probably invested in so much money。But Xiaomi invested 3,400 engineers to build its first car, and the entire research and development investment exceeded $10 billion.。"We did it with more than ten times the input, and with that certainty, I did it in a way that I was determined to win anyway.。"

It is reported that in the past 6 years, the compound annual growth rate of millet R & D investment is as high as 38.4%, with total R & D investment expected to exceed $20 billion for the full year 2023 and more than $100 billion over the next five years。

Such a huge investment also makes the outside world very curious about the final product of Xiaomi cars.。Referring to the expectations of Xiaomi cars, Lei Jun said that he was particularly worried that everyone would not buy them if they did not catch fire.。But more worried is that if everyone to buy, wait for a year or two, millet will be scolded miserably。

Asked why he insisted on huge R & D investment in the overall poor environment, Lei Jun said: "The more difficult times, the more investment in technology, the easier it is to produce results at this time, and for the recovery of the entire market ready, that is to say, when the market recovers, Xiaomi becomes stronger."。Last quarter millet has begun to return to positive growth。And why do we dare to invest, we still feel that there is still a lot of unmet demand in these market areas where Xiaomi is today。"

"I think Xiaomi is just beginning.。Lei Jun further said, "On the one hand, we take root in the Chinese market, do a good job of internal circulation, and at the same time, we must strengthen our confidence in globalization.。"

"We've been in business for more than 30 years, and it's becoming clear that if you want to do something amazing, you must be a long-term activist.。"