As one of the largest retail companies in the United States, Walmart is facing the strong pursuit of Amazon, and its retail hegemony may not be guaranteed.

Market position: For a long time, Walmart has become the highest revenue company in the United States with annual sales of 648 billion dollars. This position not only enhances its influence in negotiations with product manufacturers and government officials, but also serves as a major selling point for company recruitment.

Rise of Amazon: In recent years, Amazon's business has grown rapidly. Last year, its revenue reached 575 billion dollars, with an annual growth rate of 12%. In contrast, Walmart's growth rate was only 6%. The rapid development of Amazon, especially its profitability in non retail businesses such as cloud computing and advertising, is gradually threatening Walmart's market leadership.

Strategic adjustment: In order to remain competitive, Walmart is striving to develop new revenue sources and reposition its retail business. The company recently announced plans to expand new stores and launch a high-end food series, with the aim of attracting more consumers and increasing the consumption of existing customers. In addition, Walmart is strengthening data analysis on consumer behavior to better respond to market changes.

Consumer behavior: Walmart found that consumers of different income levels have significant differences in shopping choices. High income consumers tend to purchase high-end goods, such as fresh food and organic products, while middle and low-income consumers tend to choose basic daily necessities at reasonable prices. Walmart is optimizing its product portfolio and store layout to meet these different needs.