On April 17, it was reported that Google is preparing a "radical" product upgrade plan, including the original search engine upgrade plan and a new search engine launch plan。

As an industry giant, why did Google choose to iterate and upgrade its products at this time?？According to sources, it may be in response to the fierce competitive pressure of the hot AI engine。

In November 2022, OpenAI released the voice chatbot ChatGPT, an artificial intelligence model that directly revolutionized productivity in scenarios such as voice customer service, search engines, and text creation, and generated more computing power and data requirements.。The news pointed out that since the release of ChatGPT, Google has been "worried," regarding it as its own strong competitor, and quickly began to study its own product upgrade plan.。

In March 2023, Google employees were shocked to learn that Samsung was planning to replace Google with Microsoft's Bing search engine as its default engine.。For many years, most users have only used Bing as a "running software" for search engines, but since its ability to tap AI technology, it has begun to attract more and more attention from the industry.。Although its short-term "eye-catching" does not shake the status of "Brother Gu," it is enough to cause panic, after all, "AI +" will undoubtedly become the future trend of the Internet industry.。

In addition, the loss of Samsung as a customer would have a significant impact on Google's cash flow and even its business landscape。Some analysts have pointed out that if Samsung does switch to Bing, Google's potential profit loss could reach $3 billion that year.。At the same time, Google and Apple's contract will be renewed this year, if Google is abandoned by Samsung, it is difficult to guarantee that Apple will stick to Google, Apple and Google's contract value has come to an exaggerated $20 billion / year.。

Insiders used "panic" to describe Google's reaction when it learned of Samsung's plans.。After realizing that AI-powered search engines have become its worst enemy, Google immediately began working on a new AI-powered search engine and began trying to install AI systems on existing search engines.。The news further pointed out that after the start of the project called "Magi," Google's many designers, engineers and executives crowded around the clock in a place they called "sprint room," tirelessly tuning and testing new versions of the product.。

In response to Google's action, its press officer Lara Levin said in a statement that we don't publish every brainstorm or product idea within the company, but we're excited to bring new AI-powered features to the search engine, and believe more details will be announced soon.。

In response to this statement, it is widely believed that Google is likely to have made some progress in the Magi project。

In fact, Google has been doing AI research for years, and its DeepMind lab in London is considered one of the best AI research centers in the world.。In addition, Google has been a pioneer in artificial intelligence projects, and has always been at the forefront in the field of self-driving cars and large language models.。In recent years, Google has been using large language models to improve the quality of search results, but because of research that found that artificial intelligence is prone to false and biased statements, it chose to postpone the opportunity to fully adopt artificial intelligence capabilities in its products.。

Google itself is obsessed with the modernization of search engines, and its current plan is to apply new artificial intelligence technology to every phone and every home in the world.。

Last month, Google released its own chatbot, Bard, which received mixed reviews, while it kept its mouth shut about the new search engine the public was expecting。But there is news that the new search engine will automatically learn the user's search patterns and intelligently recommend search results。What Google is looking for is an "interactive" search model, where the user search experience is like "talking to an effective assistant."。

In the engine upgrade program, Google has invited some internal employees to start testing product features。Google hopes to be the first to launch the product next month and add more features to it this fall。Internal documents show that Google has used more than 160 employees to work full-time on the project to ensure that the product is ready for market as planned.。

Currently, the company plans to upgrade the first batch of product experiences to no more than 1 million people, and gradually increase this number to 30 million by the end of the year.。

According to the revelation, three Google AI building tools, GIFI, Tivoli Tutor and Searchalong, will be the first to enter the market.。GIFI can use artificial intelligence technology to synthesize images when users use Google's image search function, and display the results on the user's search results page; Tivoli Tutor can teach users language through open artificial intelligence dialogue; and Searchalong allows users to ask questions to chatbots when surfing the Internet through Google's browser。

In response, Jim Leczynski, Google's former vice president of sales and services, said the company was stimulated to take action。Now Google must convince users that it is as "strong, capable, and modern" as its competitors.。