According to public data, Apple's iPhone saw a significant increase in U.S. market share in the first quarter of this year, in sharp contrast to the overall decline in the smartphone market。

Counterpoint's latest market forecast data shows that US smartphone shipments fell by about 17% year-on-year in the first quarter of this year。Analysts attributed the decline to two main factors。One is that original equipment manufacturers (OEMs) have adjusted for high inventory in the channel.。The second is the decline in consumer demand due to macroeconomic pressures, and this trend of shrinking demand has affected almost all smartphone brands。

Despite a sharp drop in smartphone shipments in the United States, Apple has not only maintained a strong position, but also expanded its market share.。While iPhone shipments declined, the decline was smaller compared to the overall smartphone market。In terms of market share, Apple's market share rose from 49% in the first quarter of 2022 to 53% in the same period this year.。

Counterpoint's report also highlights the significant trend of US smartphone users switching from Android devices to iPhones, which has contributed to Apple's market share growth.。This migration from Android to iOS continues to pose key challenges for Android OEMs。Despite a year-over-year drop in shipments, Apple was able to increase market share, a testament to the brand's enduring appeal and customer loyalty.。

Another data analytics firm, Canalys, has released a similar report.。According to Canalys, Apple's market share in the first quarter of 2023 ranked first in North America, setting a record for the best first quarter.。

"Thanks to supply normalization and relatively complete high-end consumption in the region, Apple has further consolidated its position with its high-end Pro range.。Seven iPhone models entered the top 10 in the market, with iPhone Pro and iPhone Pro Max contributing 45% of shipments。Canalys analyst Lindsey Upton said, "The $800 and above segment grew 32% year-over-year, led by Apple and Samsung..9%, in stark contrast to the dismal market。"

Upton added: "North America is the most important region for Apple and Samsung, both in terms of volume and sales, but the year ahead will be challenging as even Apple and Samsung cannot avoid the impact of weak demand in all segments.。According to the latest forecast released by Canalys in May 2023, the North American market will decline by 5% this year..4%。Under the influence of weak economic conditions, the low-end market ($200 and below) will continue to face pressure, while the high-end market ($600 and above) may experience its first decline since 2020。"

The latest data show that in the US smartphone market, Apple and Samsung two brands in the forefront, the two companies have 56.82% and 29.47% market share。This shows that iPhones account for more than half of total U.S. smartphone sales.。The remaining mobile phone brands contribute less than 15% of total US smartphone sales。

Not only in terms of mobile phones, Apple's tablet also performed well among a number of brands。

The latest data from Canalys shows that the decline in the global PC market slowed in the second quarter of 2023, with total desktop and laptop shipments falling by 11% year-on-year..5% to 62.1 million units。Apple recorded the highest growth among major vendors in the second quarter of 2023, with shipments up 51% year-over-year。Canalys believes that while the launch of the new 15-inch MacbookAir boosted Apple's results, its strong performance was mainly driven by last year's low base.。

Counterpoint believes that both in the short and long term, the iPad is unmatched and will maintain its head position in the tablet market。