Just after the Lunar New Year, BYD launched two low-priced new models of entry-level cars, adding another fire to the "battlefield" of the Year of the Dragon.。

The price of the two cars dropped to "7"

On February 19, BYD announced that the Qin PLUS Glory Edition and the Destroyer 05 Glory Edition were listed on the same day, officially opening the era of "electricity is lower than oil."。

The newly launched Qin PLUS Glory Edition includes the hybrid Qin PLUS DM-i and the all-electric Qin PLUS EV。

Among them, Qin PLUS DM-i Glory Edition has five different price models to choose from, the official guide price from 7.980,000 yuan to 12.$580,000。Two of the versions have a battery range of 55 kilometers, and the other three have a battery range of 120 kilometers。Qin PLUS EV Glory Edition also has five price options, the official guide price from 10.980,000 yuan to 13.$980,000。Qin PLUS EV Glory Edition also has two cruises to choose from, 420 kilometers and 510 kilometers respectively。

The starting price of the Destroyer 05 Glory Edition is the same as that of the Qin PLUS DM-i, which is also 7.980,000 yuan。

Destroyer 05 Glory Edition belongs to hybrid power, there are 6 versions available, the official guide price is from 7.980,000 yuan to 12.$880,000。The Destroyer 05 Glory Edition has two versions of battery range options, 55 kilometers and 120 kilometers respectively。

In addition to the lower price, BYD also introduced additional new features on the Honor Edition of Qin PLUS and Destroyer 05, including upgraded smart voice continuous calls and upgraded smart power on and off for the entire system。Among them, Qin PLUS glory version also added a white glaze green color appearance。

BYD also prepared "Five Gifts of Glory" for consumers of Qin PLUS Glory Edition, and they can enjoy "Four Gifts of Glory" when buying Destroyer 05 Glory Edition.。

From "oil and electricity are the same price" to "electricity is lower than oil"

The original version of Qin PLUS DM-i was released in March 2021, when the price was 10.580,000 yuan to 140,000 yuan.Between 580,000 yuan。On March 2, 2023, BYD launched the Qin PLUS DM-i Champion Edition with an official guide price of 9.980,000 yuan to 140,000 yuan.Between 580,000 yuan, the price for the first time down to less than 100,000 yuan, in the A-car market for the first time to achieve "oil and electricity at the same price"。

And now, BYD will prices again down, directly to the "electricity is lower than oil"。The minimum official guide price for the Qin PLUS DM-i / EV Glory Edition is 7.980,000 yuan and 10.980,000 yuan, which is 20,000 yuan lower than the starting price of the previous version.。

Destroyer 05 Glory Edition cuts prices even more。BYD's Destroyer 05 was first launched on March 17, 2022, with a starting price of 19.980,000 yuan。On April 28, 2023, BYD launched the Destroyer 05 Champion Edition, with the starting price significantly reduced to 10.180,000 yuan。The Destroyer 05 Glory Edition is to reduce another 30,000 yuan on the basis of the champion edition.。

After the launch of the Glory Edition, BYD said in an interview with the media that the core goal of the launch of the Qin PLUS Glory Edition and the Destroyer 05 Glory Edition is to bring the plug-in models into the "7-head" era and further accelerate the plug-in models. "Oil and electricity substitution" effect。

Insiders believe that BYD's first shot in the price war in the Year of the Dragon is likely to trigger a chain reaction of all related models in the A-class car market.。Among them, Japanese, joint ventures and other fuel cars suffered the greatest impact or。The three traditional hot-selling fuel vehicles, Nissan Sylphy (Sylphy), Volkswagen Lavida (Lavida) and Toyota Corolla (Corolla), will face the challenge of Qin PLUS.。Last year, BYD's Qin family sold more than 480,000 vehicles a year, representing the Chinese brand's first annual home sedan crown in 13 years.。

In an official BYD article introducing the glorious version of Qin PLUS, BYD makes no secret of its "ambition" to impact the fuel vehicle market.。BYD wrote in the article: "Last year, the Qin PLUS Champion Edition achieved the same price for gas and electricity, directly destroying the moat of the joint venture fuel vehicle, and the joint venture fuel vehicle that had been sold at a price increase was traded for the market, and the price moisture was gradually squeezed out.。In just one year, the same price of oil and electricity has become a thing of the past.。The listing of Qin PLUS Glory Edition is a lore for joint venture fuel after the rise of the Chinese brand。"

It can be predicted that in the new year, BYD will not only fight with many new energy vehicle companies, but also further impact the fuel vehicle market.。

BYD: follow-up will launch a number of high-end luxury models

It is worth mentioning that on the same day as the announcement of the aforementioned two models, BYD issued an announcement on the action plan of "double improvement of quality return."。

In the announcement, BYD revealed that the company has more than 90,000 R & D engineers and has applied for more than 4 patents worldwide..80,000 patents, more than 30,000 patents granted, an average of 27 patent applications per day, 15 patents granted, 4 patent gold awards。BYD said that in the automotive field, the company has completed the full coverage from vehicle technology to upstream batteries, motors, electronic control and other core components, and even more upstream of the vertical integration of automotive semiconductor, to build a complete industrial ecology covering the upstream and downstream of the industrial chain.。

In terms of brand high-end, BYD said that last year the company successively launched the "Dengshi" brand, the "Look up" brand and the "Equation Leopard" brand, which have achieved good results.。BYD said that in 2024 and beyond the company will also launch a number of high-end luxury models, with excellent technical strength and extreme product strength in the high-end market to achieve a leading position。

In terms of going to sea, BYD's new energy vehicle exports recorded a significant year-on-year growth in 2023, and now cover more than 70 countries and regions on six continents, winning sales titles in Thailand, Brazil, Singapore, Colombia and other markets.。At the same time, BYD will also open local production in Thailand, Brazil, Hungary and other places.。

A few days ago, at the Guangdong Provincial High Quality Development Conference, BYD Chairman and President Wang Chuanfu said that in the next two years, BYD will have seven ro-ro ships put into operation one after another to alleviate the lack of export capacity and accelerate the "going out" of new energy vehicles.。