As the 2024 US election cycle approaches, Google is one of the first big tech companies to roll out the rule, and AI is already being used as a political weapon.。As AI matures, a new era of political defamation campaigns created by AI has emerged。

In this regard, there are artificial intelligence technology companies have begun to take a stand to try to prove their innocence, Google is one of them。The tech giant is now demanding that any AI-generated political ads posted on its platform explicitly include a disclaimer stating that the tech was involved.。

The disclaimer, posted as an update to Google's ad policy help portal, specifically requires any advertiser to highlight disclosure when their political ads include text, audio or video created using generative AI.。Exceptions to the disclaimer request include situations where the use of AI is "irrelevant" to the ad's claims - which Google said in an update primarily applies to editing techniques such as using AI to remove red-eye or resize images.。

Specifically, Google's new policy reads: "This information must be clear and conspicuous and must be placed where users are likely to notice it."。This policy will apply to image, video and audio content。"。"Ads that contain synthetic content that has been altered or generated in a manner unrelated to the statements in the ad will not be subject to these disclosure requirements."。"

Google spokesman Michael Aciman said: "This will help further support responsible political advertising and give voters the information they need to make informed decisions."。"

It is reported that this disclaimer will be implemented in November this year, that is, the year before the 2024 election, you can see that Google's good intentions。

Like other digital advertising services, Google has been under pressure to address misinformation on its platform, including false claims about elections and voting that could undermine trust and participation in the democratic process.。

In 2018, Google required election advertisers to pass an identity verification program, and a year later, it increased targeting restrictions on election ads and expanded its policy to include ads for state-level candidates and public officials, political parties, and voting initiatives.。The company is also heavily promoting its Advertising Transparency Center, where the public can see who bought campaign ads, how much they spent, and how many impressions the ads made on the company's platform, which includes its search engine and video platform YouTube.。

But it's worth noting that Google's new policy is still a bit vague, and putting disclaimers "where users may notice" is a broad statement that is likely to be deliberately misinterpreted by political advertisers.。At the same time, according to media reports, the new requirements do not apply to content that is not paid for advertising.。This means that any political video uploaded to YouTube by someone unrelated to the campaign doesn't have to account for their use of AI.。

This spring, shortly after the president announced that he was running for re-election next year, the GOP released a video titled "Beat Biden."。The video illustrates the GOP's belief that using all the AI-generated imagery, the United States could come under Biden's control.。

In July, a super PAC supporting Florida candidate Ron DeSantis released a campaign ad featuring an AI-generated Trump voice.。The audio snippets were apparently generated by AI, with a strange rhythm and pauses between sentences that felt a bit too robotic。But for voters who don't understand the media, the audio may be credible to them。

In addition to Google, Meta Platform, which owns Instagram and Facebook, and X, formerly Twitter, have no specific disclosure rules for AI-generated ads for the time being.。Meta says it is getting feedback from fact-checking partners about misinformation generated by AI and is reviewing its policies.。