After news spread that investor Keith Gill, also known as Roaring Kitty on social media, had become active again on YouTube and planned to live stream on Friday noon, GameStop's stock price surged 47% on Thursday. This is Gill's first return to YouTube since the meme boom sparked by the release of a bullish video about the game retailer in 2021.

Reddit account shows huge holdings

After the stock market closed on Thursday, a Reddit user believed to be related to Gill, DeepF - gValue, posted a screenshot showing his GameStop holdings worth $586 million, including stock holdings and unexercised option positions. This news has once again sparked market attention to Gill's manipulation of GameStop stocks.

Earlier, the user revealed that he had paid $175 million to purchase a position in GameStop, with a market value close to $210 million. After the news was released, GameStop's stock price also soared.

The YouTube channel is only used for educational and entertainment purposes

Gill emphasized in his description of his YouTube channel "Roaring Kitty" that his channel and live broadcasts are only for educational and entertainment purposes and do not provide personal investment advice or stock recommendations. This channel has over 730000 subscribers.

Market response and analysis

As Gill becomes more active on social media, GameStop's stock price has shown a rollercoaster like fluctuation over the past month.

Last Monday, as the user reappeared over the weekend, there were reports that executives of Morgan Stanley's E-Trade platform were considering closing accounts related to these screenshots. Subsequently, GameStop's stock price fell by about 5% the next day.

Steve Sosnick, Chief Strategist at Interactive Brokers, warns, "If you chase the stock up at this price point, you are more likely to become a source of liquidity for these account controllers, rather than their beneficiaries."

Stock price fluctuations and market sentiment

GameStop's stock price surged 180% in the two days following the announcement of its first return to X by Roaring Kitty in mid May. However, this rebound has not been sustained, and analysts have warned that this meme action is far below the level of a large-scale influx of retail investors in 2021.